NFC to facilitate $74bn transactions by 2015

NFC will facilitate transactions valued at $75bn by 2015 according to a study by Juniper Research.

The growth is attributed in part to the increasing amount of people using NFC to pay for goods in-store and as transport tickets; the study states that the use of mobile devices as an alternative to cards and paper tickets is one of the fastest growing segments of the mobile commerce market.

Furthermore, the study also highlights that the adoption of mobile devices for commerce-related applications is not...

By Always On Message, 20 March 2012, 0 comments. Categories: Mobile Analytics.

Android tablets to overtake iPads by 2015

Google Android could take over Apple iOS in market shares for tablets by 2015, according to new research.

Market analysis firm IDC found that Android shipped 44.6% of tablets during the fourth quarter of 2011. The Apple iPad accounted for 54.6%, dropping from 61.5% in the previous quarter.

However, with Apple selling 15.4 million tablets purely in the last quarter, Apple doesn’t need to worry too much about its competitors, such as Microsoft, Amazon and RIM.

Tablet sales in general have significantly...

By Dani Millward, 15 March 2012, 0 comments. Categories: Android, iOS, Mobile Analytics, Tablet.

Global Mobile Traffic to hit 10 Billion Mobile Connections by 2016

Global mobile traffic is set to hit 10 billion mobile connections by 2016, making there more Internet connected devices on the planet than humans, according to a recent report by Cisco.

Global Mobile Traffic

Global mobile traffic grew 2.3 fold in 2011, more than doubling for the fourth year in a row and higher than anticipated.

Last year’s mobile data traffic (which stood at 597 petabytes per month)...

By Always On Message, 16 February 2012, 0 comments. Categories: Mobile, Mobile Analytics.

Who are Using Smartphones & Tablets?

Smartphones and tablets, it seems everyone has them but which demographics lead the way? comScore highlights.

Tablet Demographics 2011

Currently, the European tablet audience is predominantly male standing at 61.9 percent.

Users aged 25 – 34 account for the largest share of tablet share of tablet owners at 22.3 percent, whilst those aged 35 – 44 account for 19.6 percent.

Tablet Ownership Across the EU5

Men are more likely to use a tablet in Germany (65.3 percent) representing the most extreme...

By Always On Message, 07 February 2012, 0 comments. Categories: Mobile Analytics, Tablet.

Apple World’s 3rd Largest Mobile Phone Maker

Worldwide mobile phone market grew 6.1 percent year over year in Q4 2011.

The IDC’s latest report also states that vendors shipped over 427.4 million units in Q4 2011 compared to 402.8 million units in Q4 2010. The 6.1 percent growth year over year was higher than IDC’s forecast of 4.4 percent for the quarter.

Kevin Restivo, Senior Research Analyst at IDC, commented:

“The mobile phone market exhibited unusually low growth last...

By Always On Message, 03 February 2012, 0 comments. Categories: Mobile, Mobile Analytics.