Retailers to target tablets, as shoppers choose websites rather than apps
Only 4% of consumers prefer to use mobile apps to shop through their devices, compared to 87% who prefer to browse with PCs and laptops.
Research found that consumers also have certain preferences when it comes to devices and shopping. Using a tablet is the preferred choice for 53% of shoppers when buying electronics, followed by toys at 39%.
Connected consumers expect to use tablets weekly for shopping, with half of tablet owners...