Big brand names embrace Apps

More than 90% of the world’s biggest brands are now using mobile apps as a tool to engage consumers, according to a new report.

Distimo, the insights group, assessed the presence of the 100 members of Interbrand’s 2011 Best Global Brands ranking in leading app stores such as those run by Apple, Microsoft, Google and Amazon.

In all, 91% of organisations boasted at least one application in these outlets, a figure which had grown from 51% in a similar study published in 2010.

Disney led the charts...

By 3Squared, 31 October 2011, 0 comments. Categories: Enterprise App Stores, Enterprise Mobility, Mobile Analytics.

How Do Users Interact with News on Tablets? Q4 2011

77 percent of US tablet users use their device daily and spend an average of 90 minutes on them according to a study by Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group.

The study highlights that the consumption of news and sending and receiving emails are amongst the most popular activities on tablet devices. Social networking, gaming, reading books and watching movies and videos follow after.

The Consumption...

By Always On Message, 28 October 2011, 0 comments. Categories: Mobile Analytics, Tablet.

Social media and apps to generate half of online sales

Analysts have predicted that social media and mobile apps will account for 50% of online sales for businesses by 2015.

IT research firm Gartner said that vendors will offer applications based on their e-commerce market, which can be accessed via a browser or mobile phone. As mobiles are set to overtake PCs, mobile internet will soon become the dominant interaction channel.

By Dani Millward, 21 October 2011, 0 comments. Categories: Marketing, Mobile Analytics, Monetisation, Social.

Rypple weaves gamification into performance reviews

Rypple, the startup trying to improve enterprise performance review process, has been adding gamification loops to its application.

This was highlighted by Daniel Debow, Rypple’s co-CEO,  in an interview with GigaOm and a recent slide deck on the opportunities and pitfalls of enterprise gamification. Some of their excitement around gamification is shared with their customers, including famously...

By Toby Beresford, 20 July 2011, 0 comments. Categories: Enterprise Mobility, Gamification, Mobile Analytics.

New app analytics provide performance and usage data across platforms and devices

Carrier IQ, today announced availability of a new Application Analytics module that will enable mobile operators and device manufacturers to monitor application performance and usage across multiple mobile device platforms, including tablet devices. Carrier IQ’s technology provides mobile network operators and device manufacturers with invaluable insights into the performance of various devices and networks from the user’s perspective. Carrier IQ’s...

By Matthew Henkes, 08 June 2011, 0 comments. Categories: Mobile Analytics.