8 Key Trends for Success in Social and Mobile - Mobile Video Communication

8 Key Trends for Success in Social and Mobile Marketing - Trend #3: Mobile Video Communication

I’m going to start off this week’s column a little differently by quoting a guest expert first. Watch the video and then read below the jump for more details...

In the last 12 months, around 12% of all online videos were actually produced using video capabilities that are becoming standard features in most mobile devices. The popular image and video hosting and sharing site Photobucket recently did a survey of their 1 million of their customers.

One of the more interesting findings from the study is that about 45% of respondents said they made videos using their phones at least once a week. Yet another research by Ooyala revealed that people with tablet computers spend 40% more time watching videos on such devices than others who consume videos using other devices.

And as if all of that wasn’t enough to convince you, then there’s Adobe’s recent release of a version of their flash server that’s compatible with the iPhone, finally (theoretically) opening up to mobile the millions of Flash videos and content available online.
Videos have always been a significant form of media in the online world.

The indicators listed above however point to an emerging behavior in the production, consumption and distribution of videos that significantly involves mobile devices. This is not entirely surprising as phones and tablets are becoming more capable in terms of their graphics processing and hardware. You can easily see this in the number of smartphones that now sport both front and rear-facing camera and last week’s release of Apple’s iMovie for the iPad.

It only takes a few steps to move from the passivity of consumption, to the interactivity of bi-directional communication. Do a search of how many mobile apps are now available that offer mobile video communication solutions and you can see for yourself how fast this industry is growing.

It won’t be long before personal video conferencing and video messaging become as commonplace as sending and receiving SMS. “Video Chats” are essentially a combination of both old and new methods of communication; add a push-to-talk (PTT) feature, and you can basically transmit full video messages that are 5 or 10 seconds long.

If you need more evidence that mobile communication is moving in this direction, just take a look at the latest version of the “Hangouts” feature in the Google+ app. Rather than just putting up status updates, it’s now possible to share videos of your cat in real-time with your friends and family directly from your mobile device.


Jay Shapiro is the Tribal Head of the Humans at Infinite Monkeys, a web-based, self-service platform that enables ordinary people to create extraordinary mobile appls for iOS, Android and HTML 5 devices with no coding required, for free. You can make your own mobile app at: www.monk.ee and watch Jay’s video presentation of “8 Key Trends for Success in Social and Mobile Marketing” here.

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