Salesforce makes third acquisition of the year with data entry automation startup


Salesforce appears to be gunning for data driven software startups in 2016 as it makes its third acquisition in a few months.

Earlier this year, the company acquired open source machine learning server PredictionIO.

More recently, it also took on artificial learning startup MetaMind, which had been funded by Salesforce CEO Marc Benitoff.

Founder Richard Socher wrote he was “thrilled” the company had been acquired because it meant it could continue its journey on a much larger scale. Its planned that MetaMind's technology will be integrated into Salesforce’s services.

It’s very latest acquisition however is Tel-Aviv based Implisit Insights. According to Dow Jones Business News, the value of this deal is also yet undisclosed, but: “two people familiar with the deal described it as worth tens of millions of dollars.”

The startup was founded in 2014, when according to Crunchbase it received $3.3m (£2.28m) in investment. The software helps to analyse sales data and aims to drive users’ revenue by scanning signals and understanding text from a company’s CRM, calendar and email data.

Implisit's technology captures and analyses prospect and client communication, automatically matching it with CRM records to provide insights.

Salesforce has yet to comment on its latest deal.

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