PowWow Mobile becomes latest AppConfig member, announces VMware collaboration

James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at @James_T_Bourne.

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San Francisco-based enterprise mobility platform provider PowWow Mobile has become the latest member of the AppConfig Community, an organisation which focuses on transparency and best practice in enterprise applications.

The community, launched at this year’s Mobile World Congress with IBM MaaS360, JAMF Software, MobileIron and VMware AirWatch as founding members, now has more than 75 ISVs signed up. Capriza, a rival player to PowWow in terms of rapid application development, announced it had signed up last week, along with Germany-based workplace management provider Matrix42, who joined at the EMM level, along with SOTI, BlackBerry, Cortado, and SimpleMDM.

PowWow has been busy in other areas too, announcing a partnership with VMware to accelerate enterprise mobile app development and management. The company is committed to working with “a number” of large technology companies to ‘provide enterprise customers with integrated solutions that lower deployment costs and speed up innovations’, according to the company. VMware, and VMware AirWatch, is using PowWow to help deliver an end-to-end mobility offering.

“Enterprises can leverage the PowWow Mobile SmartUX platform to deliver apps that transcend mobile device families and form factors in weeks, without changes to existing applications and infrastructure, and a total cost of ownership that is unparalleled in the industry,” said Kia Behnia, CEO of PowWow Mobile in a statement. “In collaboration with VMware companies can also simplify the management and security of mobile apps to increase productivity and drive business growth unlike ever before.”

Speaking to this publication last month, Behnia said that in terms of rapid mobile app development, low code, no code, whatever you want to call the segment – the resulting feature spent about 2000 words having a go at defining it – the industry is only in the ‘second inning of the nine inning space.’ “Last year, there was a lot of discussion around the definitions, requirements and other examples that happen when a new space is introduced,” he said. “Over the next 24 months, the RMAD space will evolve to be more about customer success and market penetration.”


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