Apperian argues more enterprise mobility investments focusing on bottom line
Organisations expect their enterprise mobility initiatives to go beyond business processes and employee satisfaction and impact the bottom line, according to a new piece of research from Apperian.
The study, conducted in conjunction with CITO Research which polled more than 100 mobility professionals across over 10 industries, found that almost half (43%) of respondents said increased productivity was their primary goal for an enterprise app rollout, up 20% from the previous year. More than one in five (22%) said new revenue or service delivery opportunities were the key focus, up from just 5% in 2016.
An overwhelming 80% of respondents said they planned to expand their app portfolio over the next 12 months, while 85% said their organisation will be most impacted by a combination of apps which improves productivity company-wide, alongside apps that enable mobile sales and field service.
Yet there were potential downsides; more respondents - 57% - said they were concerned about corporate data on personal and other non-managed devices, up 13% from last year. Almost half (45%) of respondents also noted their security concern over addressing BYOD employees, as well as contracted workers.
“The increasing sophistication of, and expectations for, enterprise mobility efforts is becoming clear,” said Mark Lorion, president and general manager of Apperian in a statement. “This year’s research findings show that executives now see enterprise mobility as a key enabler in new revenue and service delivery opportunities for their organisations.
“Not only are mobility programs becoming more strategic, but they also are increasing in reach,” Lorion added. “Enterprise apps are now deployed to much broader communities of users, extending well beyond traditional full-time workers.”
Apperian, whose focus is around mobile application management (MAM), was acquired by app security provider Arxan Technologies at the beginning of this year. As Enterprise AppsTech revealed, the two companies had been discussing a variety of options in the prior 12 months, including strategic partnerships and investment, before settling on acquisition as both companies’ management “felt there were so many synergies that the companies could maximise impact and value by becoming one organisation.”
You can find out more about the Apperian executive enterprise mobility report here.
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