Why companies investing in AI today should expect a revenue spike by 2020

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Organisations investing in artificial intelligence (AI) anticipate a 39% revenue rise by 2020, while faster growing firms are more likely to be further ahead in their AI initiatives, according to a new study from IT consulting firm Infosys.

The survey, which polled 1,600 senior business decision makers at large organisations globally, found that alongside the revenue rise, businesses which forge ahead with AI will expect a 37% reduction in costs by 2020. More than three quarters...

By James Bourne, 17 January 2017, 0 comments. Categories: Collaboration, Marketing, Productivity.

Are you marketing your apps to employees in the right way?

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A few months ago, we discussed an interesting idea: in your enterprise, you don’t have users—you have “internal customers.” In other words, rather than treating employees as users who must use your app, you should think of them as customers—people with different choices who should use your app because they want to.  

That idea has been kicking around a lot in our heads recently, so we thought we’d...

By App47, 03 October 2016, 0 comments. Categories: Applications, Employee Education, Employees, Enterprise Mobility, Marketing.

Mobility matters: How managed mobility relates to the finance department

Too often, enterprises mix up managed mobility services (MMS) and telecom expense management (TEM) as one and the same. It can be confusing for finance departments because they understandably focus on cost savings potential above all else. Since MMS includes expense management as part of its services offering, enterprise mobility confusion can occur.  However, MMS gives finance the tools to take control of spend and other departments tons of additional benefits.

An MMS partner should implement cross...

By MOBI, 10 August 2016, 0 comments. Categories: Employees, Enterprise Mobility, Marketing.

Why the Salesforce acquisition of Quip impacts the future of collaboration

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Opinion In case you missed it earlier this week, Salesforce has continued its acquisition spree, purchasing Quip for $582 million (£440m) – or $750m if you include cash incentives. That may seem like a staggering sum to pay for a four-year-old 40-person startup, but not when you consider what’s at stake: ownership of the CRM and collaboration market.  

The deal is not only a shot across...

By Alex Gorbansky, 05 August 2016, 0 comments. Categories: Collaboration, Marketing, Mobile, Productivity.

Salesforce acquires Quip for $582m: What happens from here?

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Cloud software giant Salesforce has agreed to acquire Quip, an enterprise collaboration software provider, for around $582 million (£440m) of company stock.

San Francisco-based Quip, which is led by former Facebook CTO Bret Taylor and Google App Engine founder Kevin Gibbs, offers a plethora of methods to reimagine Outlook, Word, and more. One of the firm’s key concepts,

By James Bourne, 02 August 2016, 0 comments. Categories: Cloud , Collaboration, Marketing, Productivity.

No longer science fiction: How VR is infiltrating the business landscape

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A year ago, judging the future based only on what we could see, we would probably have concluded that virtual reality (VR) would, for the foreseeable future stay within the realm of gaming and retail, rather than breaking out into the mainstream.

However, with funding for VR having reached around $3-3.5 billion in 2014, interest in virtual reality is now gaining momentum. Innovative companies incorporate it into their processes; from the world’s first operation streamed globally through

By Chris Lawrence, 18 July 2016, 0 comments. Categories: Enterprise Mobility, IoT, Marketing, Wearables.

Digital transformation key but strategy unclear, argues research

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A new piece of research released by IFS – the enterprise software provider rather than the financial institute – argues that while the vast majority of enterprises are keen on pursuing a digital transformation strategy, two in five don’t know how to go about it.

86% of the almost 500 senior decision makers across a variety of industries including manufacturing, automotive and energy argued digital transformation would play a key role in their market, yet 40% do not...

By James Bourne, 11 July 2016, 0 comments. Categories: CIO, Employees, Marketing, Productivity.

The future of service management: A leadership manifesto

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Benjamin Franklin once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” A pillar of the United States and a foundation of the very civilisation in which we live, Franklin was an innovator, a person who helped us live within our current time. He was a businessman and an entrepreneur, and he understood the requirements of service to others, even those people within his own organisation: “As we enjoy great advantages from the invention of others,...

Global business intelligence and analytics market to reach $16.9bn in 2016

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A report from analyst house Gartner argues the global business intelligence and analytics market is expected to see 5.2% year on year growth to reach $16.9 billion (£11.6bn) in 2016.

Gartner argues that the business intelligence and analytics market is making a transition from an IT-led, system-of-record reporting to business-led, self-service analytics. Hence, the modern business intelligence and analytics platform has risen to serve new organisational needs for accessibility,...

By Enterprise CIO, 10 February 2016, 0 comments. Categories: Enterprise Mobility, Marketing.

How the latest mobile technology trends affect your business

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Mobile shopping is beginning to replace Black Friday, AdAge reported this October, citing Google data. According to Google, 54% of shoppers this year plan to do their shopping on their smartphones during free moments while eating or commuting, and 52% plan to consult their smartphone before visiting a store.

Smartphone shopping has gone up 64% since last year and now constitutes 30% of all online purchases. Meanwhile in-store shopping over Thanksgiving fell 5% last year, and total...

By App47, 17 November 2015, 0 comments. Categories: Enterprise Mobility, Marketing, Mobile, Security.

Are enterprises neglecting SMS as an engagement channel?

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In a population of 7.3 billion globally, 6.1 billion – or 83% - use SMS every month and there are 7.1 billion active mobile SIM cards. As a result, a new research paper from Portio Research, in association with OpenMarket, argues enterprises should not count out the more traditional use cases when looking for greater reach to customers.

The report argues that enterprises looking to capitalise on these trends will “quickly be able to see that A2P [application to person]...

By James Bourne, 17 November 2015, 0 comments. Categories: Collaboration, Enterprise Mobility, Marketing, Productivity.

Enter the chief digital officer: Creating a roadmap to the enterprise of the future

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Everywhere you look, businesses are being rejuvenated and reinvented, utilising new technologies and tools in an effort to tap into the digital advantage. This process of digitalisation is as unstoppable as it is irreversible; organisations are investing heavily to stay afloat in the new digital age. As such, digitalisation has moved way beyond high-concept discussions at the board level, to the creation of detailed roadmaps and the implementation of new ways of working and service...

By Sandeep Kishore, 19 June 2015, 0 comments. Categories: CIO, Enterprise Mobility, Marketing.

Analysing BYOD 2.0, COPE and what it means for the enterprise

With Ovum’s enterprise mobility flashpoints for 2014 being published earlier this week, Enterprise AppsTech talks with Neil Cohen, VP marketing at Visage Mobile, and Richard Neale, CTO of Esselar, to discuss the future of mobility and the BYOD ecosystem

“I want to wipe off the notion of saving money on BYOD as a strategy,” says Neil Cohen, VP marketing at telecoms expense management provider Visage Mobile. “It...

By James Bourne, 12 November 2013, 2 comments. Categories: BYOD, Employees, Enterprise Mobility, Marketing, MDM, Mobile.

Latest Forrester research shows disconnect between CIO and IT

The latest research, this time from Forrester in partnership with the TBM Council, has revealed that CIOs are not aligned with their colleagues in terms of communicating the value of IT operations.

The report, entitled “The Business Technology Value Scorecard”, examined why the message was getting lost between business and IT:

  • On average, business believed IT had 60% more budget than it actually did
  • Business leaders believe on average that IT spend is 8% of the company revenue, when infact it’s nearer 5%
  • 50% of those surveyed said that IT...

By James Bourne, 08 October 2013, 0 comments. Categories: CIO, Enterprise Mobility, Marketing, Research.

Why the CRM wars matter

CRM WARS-1

The battle for market share between the leading vendors of CRM systems may not appear to be something you should worry about, but it could affect far more than whose logo you see in your system. While we focus on the developments in mobile and Cloud, a war is brewing under the radar as CRM is becoming more deeply integrated...

By David Akka, 26 June 2013, 0 comments. Categories: Marketing, Social.

Prepare your business (or CV?) for brand-new tech roles by 2017

Academics from Bath Spa University in the UK have fast-forward to the near future, and taken a look at new roles likely to become common among global businesses.

 

As we move ever closer to a completely technology reliant world, new jobs will require fulfilment; whilst many of the traditional vocations we know today will disappear.

To stay relevant and modern; businesses need to look ahead at advancements which can help their interests remain ahead of the competition.

Anyone who believes they are in the...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Employees, Enterprise Mobility, Marketing, Research.

Pirates, prepare to be boarded by US entertainment malware

In the constant battle between illegal file sharers (pirates) and the entertainment industry supplying the protected digital materials, the pirates have been staying one step ahead – although the industry may soon have a powerful new weapon in their arsenal.

 

 

New regulations being pushed by the “Commission on the Theft of American Intellectual Property” could mean the industry could lawfully distribute malware to illegal file sharers.

The report is

By Ryan Daws, 28 May 2013, 0 comments. Categories: Android, Enterprise App Stores, iOS, Marketing, Microsoft, Monetisation, Security.

20 years on, is SMS still a viable business tool?

Twenty years ago today a young British engineer named Neil Papworth sent the world’s first ever ‘short message service (SMS), “Merry Christmas”.

The recipient, Vodafone UK employee Richard Jarvis, received the message over Vodafone’s GSM network, and had no way of replying, but the innocuous seeming event spawned an entire communications revolution.

Despite the levels of SMS continuing to grow every year for the last two decades, some industry commentators have begun predicting...

By Matthew Henkes, 03 December 2012, 0 comments. Categories: Marketing, Mobile.

Why marketers need to be closer to branded mobile initiatives

There is no longer any doubt that mobile apps and websites ‘done right’ (to borrow one of Steve Jobs’ favourite phrases) are extremely powerful marketing assets. That’s reflected in a report released by app store-focused analyst house Distimo in Q4 2011 that revealed that 91% of global brands have a presence in at least one of the major app stores, and in a study by eConsultancy that found that 74% of brands have (or claim to have) deployed a  mobile-optimised site.

Earlier this year, we...

By Clare Grant, 17 July 2012, 0 comments. Categories: Enterprise App Stores, Marketing.