Advocating a design-led approach to enterprise app engineering
“Mobile apps – what’s in it for me?”
If it goes unanswered, that challenging question posed by field workers asked to adopt a new mobile app will surely find expression in their later behaviour – especially if the answer is “Erm, to be honest not very much.”
To suggest that user acceptance is all when it comes to mobile apps is almost to understate the case. As countless companies have discovered to their bottom line cost, gripping the issues...