How to make apps better marketing tools

Key advice for brands using apps as marketing tools from the Apps World Europe show this week.

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
  • Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a branded app? If you’re just...

By Matthew Henkes, 01 December 2011, 0 comments. Categories: Development, Marketing, Mobile Analytics.

Apple beats Android in app revenue stakes

Despite Google Android currently being top in smartphone market shares, it’s been reported that Apple take in majority of the money spent on applications.

Apple’s iOS has pulled in 85-90% of gross revenue that is spent on mobile devices, whilst Android only took 7% of what the App Store took in since its launch.

Gene Munster from Piper Jaffrey said...

By Dani Millward, 23 November 2011, 0 comments. Categories: Android, Development, iOS, Monetisation, Research.

Amazon could launch new smartphone next year

Amazon may launch a new smartphone by the end of next year, following its success with the Kindle E-reader and Kindle Fire tablet, according to reports.

Based on supply chain checks in Asia, research firm Citigroup found that Taipei-based company. Foxconn, which helped develop the iPhone for Apple, may be working with Amazon to help produce the device.

It’s believed that the smartphone will use Texas Instrument’s OMAP 4...

By Dani Millward, 21 November 2011, 0 comments. Categories: Development, Mobile, Research, Tablet.

Business apps to be adapted for tablets, as mobile use at workplace grows

Business apps for media tablets are moving towards supporting business initiatives rather than personal productivity.

According to research firm Gartner Inc, tablets are becoming more popular in business; enterprise software vendors want to sell tablet versions of its software, but will need to modify them in order to be more usable and functional on a mobile platform.

“Success lies in how the vendor re-factors the apps in a meaningful way, rather than just duplicating the traditional desktop or browser...

By Dani Millward, 16 November 2011, 0 comments. Categories: Development, Enterprise Mobility, Mobile, Tablet.

Is There An App For That?: 3D Video Camera

Nope, there is no actual 3D video camera app.  Whilst there is an app called '3D Camera' it just displaces the image slightly and applies an RGB light filter to the displaced layers creating that effect you get in 3D Movies, viewable with 3D specs.  One way to kill a bit of time with your 3D movie pals I guess but not for techno-hipster futurologists like me.  Oh no, when I say 3D I really mean 3D.

For example, take a photo and immediately render a perceptive perfect 3D...

By Chris Thompson, 15 November 2011, 0 comments. Categories: Development.

Who's set to benefit from TV apps?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Apps Tech News caught up with a man who has a great insight into the TV app industry, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development, Marketing, Monetisation.

Amazon buys its own Siri service

Amazon purchased new voice-recognition technology two months ago, according to a new filing from the SEC.

The startup, named Yap, offers voice-to-text transcription that was originally aimed at teenagers in 2007. It then expanded to voicemail services, which mysteriously shut down in October.

The document doesn’t state Amazon’s name, however Yap has recently joined a company called ‘Dion Acquisition Sub Inc’, which is based in Seattle at the same address...

By Dani Millward, 11 November 2011, 0 comments. Categories: Android, Development, Tablet.