Microsoft's release of new app store tipped for next year

Microsoft is launching its own built-in software app store, with details to be revealed during an event in San Francisco today.

Known as the Windows Store, the marketplace will offer developers the opportunity to sell apps and create a landing page for their apps, enabling them to be found in the store.

It’s expected to launch next year after the new Windows 8 operating system goes on...

By Dani Millward, 06 December 2011, 0 comments. Categories: Development, Enterprise App Stores, Microsoft.

How to help build the TV apps market

TV apps are predicted to make a big impact on the apps industry, although it’s expected to take some time to develop apps alongside building consumer take up. Industry experts at Apps World Europe shared some key tips to look out for and work on to help the growth of TV apps:

  • Market communication: Build awareness of your app by talking to your target audience, brands and consumers. This will help build activation numbers (the amount of consumers that connect TVs to the internet) and make more people aware of the...

By Dani Millward, 02 December 2011, 0 comments. Categories: Development.

How to make apps better marketing tools

Key advice for brands using apps as marketing tools from the Apps World Europe show this week.

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
  • Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a branded app? If you’re just...

By Matthew Henkes, 01 December 2011, 0 comments. Categories: Development, Marketing, Mobile Analytics.

Apple beats Android in app revenue stakes

Despite Google Android currently being top in smartphone market shares, it’s been reported that Apple take in majority of the money spent on applications.

Apple’s iOS has pulled in 85-90% of gross revenue that is spent on mobile devices, whilst Android only took 7% of what the App Store took in since its launch.

Gene Munster from Piper Jaffrey said...

By Dani Millward, 23 November 2011, 0 comments. Categories: Android, Development, iOS, Monetisation, Research.

Amazon could launch new smartphone next year

Amazon may launch a new smartphone by the end of next year, following its success with the Kindle E-reader and Kindle Fire tablet, according to reports.

Based on supply chain checks in Asia, research firm Citigroup found that Taipei-based company. Foxconn, which helped develop the iPhone for Apple, may be working with Amazon to help produce the device.

It’s believed that the smartphone will use Texas Instrument’s OMAP 4...

By Dani Millward, 21 November 2011, 0 comments. Categories: Development, Mobile, Research, Tablet.

Business apps to be adapted for tablets, as mobile use at workplace grows

Business apps for media tablets are moving towards supporting business initiatives rather than personal productivity.

According to research firm Gartner Inc, tablets are becoming more popular in business; enterprise software vendors want to sell tablet versions of its software, but will need to modify them in order to be more usable and functional on a mobile platform.

“Success lies in how the vendor re-factors the apps in a meaningful way, rather than just duplicating the traditional desktop or browser...

By Dani Millward, 16 November 2011, 0 comments. Categories: Development, Enterprise Mobility, Mobile, Tablet.