How to make apps better marketing tools
Key advice for brands using apps as marketing tools from the Apps World Europe show this week.
- Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
- Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a branded app? If you’re just...