Big brand names embrace Apps

More than 90% of the world’s biggest brands are now using mobile apps as a tool to engage consumers, according to a new report.

Distimo, the insights group, assessed the presence of the 100 members of Interbrand’s 2011 Best Global Brands ranking in leading app stores such as those run by Apple, Microsoft, Google and Amazon.

In all, 91% of organisations boasted at least one application in these outlets, a figure which had grown from 51% in a similar study published in 2010.

Disney led the charts...

By 3Squared, 31 October 2011, 0 comments. Categories: Enterprise App Stores, Enterprise Mobility, Mobile Analytics.

Blackberry's free app-ology to users

Blackberry is offering free apps to their users after its internet service failed last week.

RIM has announced that their users will have access to apps worth more than $100 (around £55) in total for free, along with corporate customers getting a month of technical support.

The free software will be available on Blackberry’s App World in the next few weeks, with apps including Bejeweled, iSpeech Translator Pro and Vlingo Plus: Virtual Assistant. The offer will run until the end of the year.

Co-CEO...

By Dani Millward, 18 October 2011, 0 comments. Categories: BlackBerry, Enterprise App Stores.

Android vs Apple: The race for app downloads gets tougher

Android downloads are continuing their encroachment on the dominance of iOS, and could soon overtake their arch rival, according to new figures.

A report by download tracker Xyologic found that Apple was currently still a fair way ahead, with 1.45 billion downloads, compared to Android’s 640 million last month.

However, this could all change within the next year, as both platforms will hold around 3.2bn downloads by June 2012.

Matthaus Krzykowski, cofounder of Xyologic, said: “In the coming...

By Dani Millward, 12 October 2011, 0 comments. Categories: Android, Enterprise App Stores, iOS.

Greater reach and a fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Enterprise App Stores, Marketing, Monetisation.

Apple tops the paid-for apps battle

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.

The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.

“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its...

By Matthew Henkes, 01 August 2011, 0 comments. Categories: Android, Enterprise App Stores, iOS.

Microsoft announces WP7 App Hub updates

Microsoft has announced the rollout of the anticipated update for WP7 Apps Hub, providing developers with a number of new features and private distribution options.

The Hub has been updated with new markets, distribution options and enhanced apps and account management capabilities. "Today we are officially announcing the rollout of the new App Hub developer portal with key new functionality, multiple enhancements and support for several new markets," said the firm on its developer blog.

“The...

By Matthew Henkes, 21 July 2011, 0 comments. Categories: Development, Enterprise App Stores, Microsoft.

Apple increases baseline App Store prices

Various international prices increase, others drop following platform maintenance

The prices for App Store apps have increased in several countries and gone down in others following a brief period of iTunes Connect down time yesterday.

Prices have gone up in the UK, Mexico and Norway, and down in Japan, Switzerland and Australia according to MacRumours. Apple has said that the changes have been implemented to balance...

By 3Squared, 14 July 2011, 0 comments. Categories: Enterprise App Stores, iOS.

WP7 Marketplace passes 25,000 apps

The number of apps available on the Windows Phone 7 Marketplace now exceeds 25,000, according to WindowsPhoneAppList.

While this number is currently no challenge currently to the market leaders, it is impressive given that WP7 devices are still mostly in their infancy.

A new line of swanky Nokia Windows phones may still be over the horizon, but the fact that the platform appears to be gaining ground, however slowly, on the likes of Android and iOS may raise a few eyebrows.

Microsoft has been actively...

By Matthew Henkes, 05 July 2011, 0 comments. Categories: Enterprise App Stores, Microsoft.