Big brand names embrace Apps

More than 90% of the world’s biggest brands are now using mobile apps as a tool to engage consumers, according to a new report.

Distimo, the insights group, assessed the presence of the 100 members of Interbrand’s 2011 Best Global Brands ranking in leading app stores such as those run by Apple, Microsoft, Google and Amazon.

In all, 91% of organisations boasted at least one application in these outlets, a figure which had grown from 51% in a similar study published in 2010.

Disney led the charts...

By 3Squared, 31 October 2011, 0 comments. Categories: Enterprise App Stores, Enterprise Mobility, Mobile Analytics.

Squiz Roadmap – gamified New Product Development planning software

Met up with Steve Morgan, MD of Squiz UK, part of a 250 person strong business creating open source cloud software for enterprise customers and selling services around it, to find out what they were up to in the world of gamification.

Squiz are known for two main products – enterprise CMS and enterprise search, while they also dabble in analytics and email marketing software.

They run their own cloud farms in the UK and Australia with a global virtual team spread across the glove. They are no...

By Toby Beresford, 01 August 2011, 0 comments. Categories: Development, Enterprise Mobility, Gamification.

Rypple weaves gamification into performance reviews

Rypple, the startup trying to improve enterprise performance review process, has been adding gamification loops to its application.

This was highlighted by Daniel Debow, Rypple’s co-CEO,  in an interview with GigaOm and a recent slide deck on the opportunities and pitfalls of enterprise gamification. Some of their excitement around gamification is shared with their customers, including famously...

By Toby Beresford, 20 July 2011, 0 comments. Categories: Enterprise Mobility, Gamification, Mobile Analytics.