Big brand names embrace Apps
More than 90% of the world’s biggest brands are now using mobile apps as a tool to engage consumers, according to a new report.
Distimo, the insights group, assessed the presence of the 100 members of Interbrand’s 2011 Best Global Brands ranking in leading app stores such as those run by Apple, Microsoft, Google and Amazon.
In all, 91% of organisations boasted at least one application in these outlets, a figure which had grown from 51% in a similar study published in 2010.
Disney led the charts...