Why digital transformation always needs to start with customers first
Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort.
63% of organisations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of CEOs say acting with agility is “the new currency of business; if we’re too slow, we will be bankrupt,” according to...
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