IAB: mCommerce happens inside stores

A new study from the Interactive Advertising Bureau highlights the strong use of mobile by consumers while they are inside a retail store: 73% of respondents state they have used their mobile in store.

The study, Mobile Phone Shopping Diaries (May 2012), focuses on how consumers engage with mobile commerce via smartphones and interestingly, has found that 53% of mobile commerce users have stopped an in-store purchase as a result of using their mobile phone.

Joe Lazlo, senior director of the Mobile Marketing...

By Always On Message, 18 May 2012, 0 comments. Categories: Marketing, Mobile, Monetisation.

The world of apponomics [infographic]

Apps have overtaken mobile browsing as users’ preferred means of accessing the web, according to this industry breakdown infographic from the app marketing specialists Dot Com Infoway.

There are 585,000 apps on the Apple store, 450,000 apps on the Android market and 82,234 apps available at present on Microsoft’s store, with more than 300,000 mobile apps have been developed in the last three years.

By Matthew Henkes, 14 May 2012, 0 comments. Categories: Android, Enterprise App Stores, Infographic, iOS, Marketing.

eBay Mobile Bidding a Hit with Consumers

Back in 2010 Steve Yankovich, VP of eBay Mobile, stated in an interview that “mobile changes the game” and, with consumers adopting mobile strategies left, right and centre, he was on the money. Its no surprise then that eBay has become one of the strongest players in mobile commerce

In August 2011 alone, eBay UK sold an item via eBay’s mobile platforms on average every second, selling over 2 million items via mobile devices. These figures reflect Yankovich’s statement in the same...

By Always On Message, 27 April 2012, 0 comments. Categories: Marketing, Monetisation.

Overview: Mobile World Congress 2012

This year’s GSMA Mobile World Congress 2012 brought together last week in Barcelona an industry that has been working during the past year to guess and meet the mobile needs of consumers and businesses.  Over 65,000 attendees and 3,000 journalists were asked ‘How do you redefine mobile?’  This theme was much more than about new handsets or associated technology.  It was about how...

By Julio Romo, 05 March 2012, 0 comments. Categories: Development, Marketing, Mobile.

10bn rich media ads now available for advertisers

Rich media is now gaining tread in the industry, changing the way advertisements reach out to consumers by delivering dynamic formats, and granting brands the opportunity to give original interactive app-like experiences. So much so, that advertisers now have access to over 10 billion rich media enabled ad requests from apps and mobile websites every month.

Mobile advertising marketplace, Adfonic, has opened a new service...

By Dani Millward, 17 February 2012, 0 comments. Categories: Marketing, Mobile.

Top Marketing Traps for App Developers

Assaf Kolirin, founder of buzzdoes, considers the most common marketing mistakes made by app developers. It is an increasingly familiar scenario for app developers. You have invested valuable time, energy and funds developing your innovative idea into an app that you know will be revolutionary - the market just doesn’t know it yet.  Nonetheless, when the market in question is already home to over 1 million apps with 60,000 more added every month, it can be a challenge to attract the attention you believe your app deserves. With the market at saturation point, making a product stand out can be an uphill struggle. In such a climate, a good idea won't...

By Assaf Kolirin, 31 January 2012, 0 comments. Categories: Development, Enterprise App Stores, Marketing, Mobile, Monetisation.

Mobile advertising activity over Christmas 2011

The decorations may be packed away and the New Year’s resolutions underway, but before we put Christmas to bed for another year, we’ve drilled down into the data across our 10,000 publisher networks and taken a look at the impact of mobile advertising over the festive season.

Our data reveals a shift in consumer engagement in both mobile browsing and app usage as consumers made the most of their increased leisure time to engage with recreational apps and spent more time browsing...

By Adfonic, 17 January 2012, 0 comments. Categories: Marketing, Mobile, Mobile Analytics.

Apple left with egg on face after botched Beijing iPhone launch

Outraged Chinese shoppers pelted Apple’s flagship Beijing store in Sanlitun with eggs after they were told that the store would not be opening and they would be unable to purchase the new iPhone 4S that they had all been queuing for hours in sub-zero temperatures for.

Apple has suspended retail sales of the device in Beijing and Shanghai following the ensuing melee, up to 50 police were brought in to manage the disgruntled, unruly crowd.

Trouble broke out and eggs began to fly in the early hours of this...

By Matthew Henkes, 13 January 2012, 0 comments. Categories: iOS, Marketing.

How to make apps better marketing tools

Key advice for brands using apps as marketing tools from the Apps World Europe show this week.

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
  • Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a branded app? If you’re just...

By Matthew Henkes, 01 December 2011, 0 comments. Categories: Development, Marketing, Mobile Analytics.