Who's set to benefit from TV apps?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Apps Tech News caught up with a man who has a great insight into the TV app industry, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development, Marketing, Monetisation.

Press 'APP' For Customer Service

 

 

 

 

 

 

 

 

 

 

 

Image Credit: The Vinyl Anachronist

Unlike slow cafe service there are some deals we can't just get up and walk out on.  Everyone relates to the frustration of Interactive Voice...

By Chris Thompson, 10 November 2011, 0 comments. Categories: Marketing.

New apps to aid Walmart's holiday shopping experience

Walmart Inc has released new mobile applications to help customers plan their weekly food shop and have a better and seamless shopping experience online.

The American retail giant has designed the apps for millions of customers, in order to give better access to its 3,800 US stores, and Walmart.com, through smartphones and media tablets.

The free iPhone and

By Dani Millward, 09 November 2011, 0 comments. Categories: Marketing, Mobile, Research, Tablet.

10 Ways to make your app stand out in the mobile crowd

You’ve had your million-dollar idea, and you’ve turned it into an app. Now you’re ready to release it upon the world.

But you’ve got one big problem: you now have to compete with the hundreds of thousands of apps already jumping up and down and vying for the attention of consumers. So how to make your app stand out from the crowd? Here’s a checklist of ideas to help you make your app more visible.

1. Get good user reviews

Reviews can play a vital role in a...

By 3Squared, 27 October 2011, 0 comments. Categories: Design, Development, Marketing.

Social media and apps to generate half of online sales

Analysts have predicted that social media and mobile apps will account for 50% of online sales for businesses by 2015.

IT research firm Gartner said that vendors will offer applications based on their e-commerce market, which can be accessed via a browser or mobile phone. As mobiles are set to overtake PCs, mobile internet will soon become the dominant interaction channel.

During Gartner’s IT Symposium, analysts revealed that around...

By Dani Millward, 21 October 2011, 0 comments. Categories: Marketing, Mobile Analytics, Monetisation, Social.

Property hunting TV app set to launch

Property listings website, Rightmove has announced it is to launch a new ap for Samsung’s web-enabled Smart TV range.

It is the latest brand to sign up to create aps for Samsung and is in good company with the likes of YouTube, LoveFilm, BBC iPlayer and Teletext Holidays who have already launched their own aps.

The house-finder app will be available towards the end of the year and enables users to hunt for homes using the website’s listings via Samsung's Smart TV.

Commenting on the new ap,...

By Verity Gough, 02 September 2011, 0 comments. Categories: Marketing, Samsung.

Greater reach and a fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Enterprise App Stores, Marketing, Monetisation.

Mobile marketers struggling to demonstrate ROI

A new study from King Fish Media has shed light of the state of the current mobile marketing industry, revealing that while the channel is popular for customer relationship building, many brands are struggling to effectively measure ROI.

Sponsored by Maxymiser, HubSpot and Junta42, the survey found that only a third of companies have any kind of mobile marketing plan in place, while among the rest, two thirds are planning to implement some kind of strategy in the next twelve months.

The study also found that...

By Matthew Henkes, 06 June 2011, 0 comments. Categories: Marketing, Mobile.

Sky launches developer academy

Broadcasting giant Sky has launched its own developer ‘academy’ to research development of mobile and web apps.

The company is looking for software developers who are getting started in their career, to start work in September. Training will combine technical skills development with hands-on work around a number of projects across the business.

“For anyone looking to embark on a career in this industry it’s a great opportunity to access on the job training and a chance to work on some...

By Matthew Henkes, 09 May 2011, 0 comments. Categories: Development, Marketing.