Mobile advertising activity over Christmas 2011

The decorations may be packed away and the New Year’s resolutions underway, but before we put Christmas to bed for another year, we’ve drilled down into the data across our 10,000 publisher networks and taken a look at the impact of mobile advertising over the festive season.

Our data reveals a shift in consumer engagement in both mobile browsing and app usage as consumers made the most of their increased leisure time to engage with recreational apps and spent more time browsing...

By Adfonic, 17 January 2012, 0 comments. Categories: Marketing, Mobile, Mobile Analytics.

Apple left with egg on face after botched Beijing iPhone launch

Outraged Chinese shoppers pelted Apple’s flagship Beijing store in Sanlitun with eggs after they were told that the store would not be opening and they would be unable to purchase the new iPhone 4S that they had all been queuing for hours in sub-zero temperatures for.

Apple has suspended retail sales of the device in Beijing and Shanghai following the ensuing melee, up to 50 police were brought in to manage the disgruntled, unruly crowd.

Trouble broke out and eggs began to fly in the early hours of this...

By Matthew Henkes, 13 January 2012, 0 comments. Categories: iOS, Marketing.

How to make apps better marketing tools

Key advice for brands using apps as marketing tools from the Apps World Europe show this week.

  • Analytics: You wouldn’t build a website without analytics, so why do it with an app? There are tools out there that you can build into an app from the start that will tell you who’s using it, when, and how. Going to a developer without any idea of who your audience might be or how they’d like to interact with you via an app puts you on the back foot immediately.
  • Objective: Too many brands and businesses go to developers with very little idea of what they want to achieve. What is your objective in creating a branded app? If you’re just...

By Matthew Henkes, 01 December 2011, 0 comments. Categories: Development, Marketing, Mobile Analytics.

Who's set to benefit from TV apps?

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

Apps Tech News caught up with a man who has a great insight into the TV app industry, Andy Eardley, director of the international TV app development specialist company, The TV App Agency. They specialise in cross platform software and app...

By Dani Millward, 14 November 2011, 0 comments. Categories: Development, Marketing, Monetisation.

Press 'APP' For Customer Service

 

 

 

 

 

 

 

 

 

 

 

Image Credit: The Vinyl Anachronist

Unlike slow cafe service there are some deals we can't just get up and walk out on.  Everyone relates to the frustration of Interactive Voice...

By Chris Thompson, 10 November 2011, 0 comments. Categories: Marketing.

New apps to aid Walmart's holiday shopping experience

Walmart Inc has released new mobile applications to help customers plan their weekly food shop and have a better and seamless shopping experience online.

The American retail giant has designed the apps for millions of customers, in order to give better access to its 3,800 US stores, and Walmart.com, through smartphones and media tablets.

The free iPhone and

By Dani Millward, 09 November 2011, 0 comments. Categories: Marketing, Mobile, Research, Tablet.

10 Ways to make your app stand out in the mobile crowd

You’ve had your million-dollar idea, and you’ve turned it into an app. Now you’re ready to release it upon the world.

But you’ve got one big problem: you now have to compete with the hundreds of thousands of apps already jumping up and down and vying for the attention of consumers. So how to make your app stand out from the crowd? Here’s a checklist of ideas to help you make your app more visible.

1. Get good user reviews

Reviews can play a vital role in a...

By 3Squared, 27 October 2011, 0 comments. Categories: Design, Development, Marketing.

Social media and apps to generate half of online sales

Analysts have predicted that social media and mobile apps will account for 50% of online sales for businesses by 2015.

IT research firm Gartner said that vendors will offer applications based on their e-commerce market, which can be accessed via a browser or mobile phone. As mobiles are set to overtake PCs, mobile internet will soon become the dominant interaction channel.

During Gartner’s IT Symposium, analysts revealed that around...

By Dani Millward, 21 October 2011, 0 comments. Categories: Marketing, Mobile Analytics, Monetisation, Social.

Property hunting TV app set to launch

Property listings website, Rightmove has announced it is to launch a new ap for Samsung’s web-enabled Smart TV range.

It is the latest brand to sign up to create aps for Samsung and is in good company with the likes of YouTube, LoveFilm, BBC iPlayer and Teletext Holidays who have already launched their own aps.

The house-finder app will be available towards the end of the year and enables users to hunt for homes using the website’s listings via Samsung's Smart TV.

Commenting on the new ap,...

By Verity Gough, 02 September 2011, 0 comments. Categories: Marketing, Samsung.

Greater reach and a fairer deal for apps developers

Alvin Koay’s Singapore-based startup MobileApps.com aims to deliver a fairer deal to app developers, providing a pan-platform wholesale app market that allows them to bank more cash from each app that’s sold.

Hailed by some commentators as a ‘Robin Hood’ of the apps industry, MobileApps.com compares favourably to the main app stores in cash terms,...

By Six Degrees, 03 August 2011, 0 comments. Categories: Enterprise App Stores, Marketing, Monetisation.