Building for brilliance: Tips for creating outstanding digital experiences to win user hearts and minds

“We live in a time where mobile apps are not utilities; rather, they are almost part of us.”
This was a pearl of wisdom dropped by one of our digital factory teams recently that I think really highlights the challenge that businesses face in developing compelling, competitive apps. Fundamentally, for an app to succeed, it must act as an extension of the user, augmenting their lives, solving their...