Mobile App or Mobile Website?

A lot has been taking place in the mobile world, the use of mobile is more than that of computers and TV right now. Hence, it is significant for businesses to have their presence on mobile.

Speaking with clients, 3Squared found that there is a lot of confusion amongst the businesses whether to go for mobile apps or mobile websites?

Below are few points which will help you to understand the difference between the mobile website and mobile application:

Mobile Websites:

  • Developed for navigating website on the small screen of Smartphone.
  • Runs on the mobile’s browser. It opens like a regular website on your Smartphone.
  • Approvals for running mobile websites are not required by any authority.
  • Mobile website does not use the native handset applications like camera and push notifications. 
  • Available to all, no matter which company’s Smartphone you are using. You don’t need to create phone specific mobile website.
  • Developed for the purpose of creating awareness about the company’s offerings and making the website accessible to mobile users.
  • It is possible to use features like GPS, offline data storage and video from within mobile websites using the latest mobile browsers which support HTML5. Access from the web to some native capabilities of mobile devices is still limited due to security and privacy concerns (e.g. access to address book or calendar)
  • Easier to support and maintain as developer has complete access to the site. No need to upgrade, all users see the latest version

Mobile Applications:

  • Developed for increasing the facility in use of Smartphone E.g : Utility apps, Game apps etc.
  • Runs when you download and install it to your Smartphone from the respective apps stores like iTunes, Android market place, Blackberry app world etc.
  • Approval from the concerned app store is required to publish a mobile application. E.g: Say you developed an iPhone game. You need Apple’s app store approval before you release it in the app store.
  • A mobile app might use native handset applications. E.g: Your video chat app uses your phone’s camera for its functioning.
  • Available to specific device users only. On your iPhone, you can use applications from the Apple’s app store only. Android apps won’t run on your iPhone device.
  • Developed for purpose of earning per downloads from app stores. 
  • Able to use all device capabilities (GPS, camera, voice, RFID, address book, calendar, etc.)
  • Difficult to support and maintain after app is downloaded. Every new release with bug fixes requires to go through the entire approval process of theapp store. After new version of application is placed in the store, it requires all existing users to upgrade in order to get it- big barrier
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14 Jun 2012, 5:43 p.m.

Haha. This is an insanely biased list. How about: apps are compiled, web is interpreted resulting in insanely better performance for the app. Getting people to use Safari, for example, is harder than when you get them to download your app (your brand is literally on their device in the latter case.) Smart programmers can profile the code and make it super-fast on native apps, like taking advantage of the stellar GPU on iOS devices, etc., etc. I don't make apps for sale. That point is just bunk.