New rival for iTunes as Google Music is launched

Google has released its Google Music service, including a music store that could prove to be strong competition for Apple’s iTunes.

The platform will give Android users the opportunity to download music to their devices, share it on Google+ and allow users to store purchases on its cloud storage.

The music store has access to more than 13 million free and paid tracks, but could lack in some well-known artists and songs due to not signing up the Warner Group label. The record label owns rights to artists such as Prince and Led Zeppelin, which can be found on its rival, iTunes.

Andy Rubin, Senior Vice President of Google Mobile, wrote on the Official Google Blog: “Google Music is about discovering, purchasing, sharing and enjoying digital music in new, innovative and personalized ways.”

With the announcement from research firm Gartner that half of all new devices being sold are ran by Android, the release of its platform could be another set-back for Apple as its market share has suffered during the last year.

The release is only available in the US for the time-being, due to negotiations being made with record labels to be able to sell songs internationally.

Google Music is available in the Android Market on the web, with the store release for mobile devices happening in the next few days. A music app to enable you to listen to music on your phone or tablet is also available today.

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