Android vs Apple: The race for app downloads gets tougher

Android downloads are continuing their encroachment on the dominance of iOS, and could soon overtake their arch rival, according to new figures.

A report by download tracker Xyologic found that Apple was currently still a fair way ahead, with 1.45 billion downloads, compared to Android’s 640 million last month.

However, this could all change within the next year, as both platforms will hold around 3.2bn downloads by June 2012.

Matthaus Krzykowski, cofounder of Xyologic, said: “In the coming months, we will see a number of countries where Android becomes platform option number one if you are looking for the largest audiences.”

Poland, the Czech Republic and Portugal are the first countries where Android downloads have exceeded Apple, he added.

The persistent creep of Android downloads will not have escaped the notice of app developers, with new apps being added to the Android Market at almost double the rate of Apple’s App Store.

The increasing number of apps will make a big difference for market size, as both the Android Market and Apple App Store will each have around 680,000 apps by August 2012.

Krzykowski said: “Apple will need to look for a different marketing angle by May 2013. By this time Android will catch up with Apple and both app stores will have totaled 88 billion app downloads.”

To see the full report, go to Xyologic’s website.

 

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