Shazam unveils new Android Beam service #MWC12

During Mobile World Congress, music discovery company Shazam has unveiled an integration with Android Beam technology and what could be ‘the world´s fastest content tagging’ experience.

The integration with Android Beam, the NFC-based technology, means that users can share music, offers and television tags to one another by simply holding their devices back-to-back. If one of the users doesn’t have the Shazam app installed on their phone, they will be automatically redirected to the Android Market where they can download it.

The app will also feature a faster speed recognition system, where it will identify songs music after just one second of searching.

Alex Musil, EVP Product for Shazam, said: “We believe that near instant identification creates the most efficient way possible to discover, purchase and share the music, television content and brand offers that our loyal users love.”

With around 180 million users in 200 countries, Apps Tech asked for a couple of tips from Shazam for developers looking into building content discovery apps. Musil explained that user experience is a main issue to look at, which Shazam kept as its focus.

“We weren’t satisfied on our speed – On our first launch on the App Store, Shazam had a 10 second listening cycle, but now we are at a sub one-second cycle, which is incredible. We wanted it to become so amazing so that it got user content as fast as possible. You also have to focus on making the app is super easy to use – it’s easy to get caught up in all the platform capabilities that you can put into your app, so by keeping it simple will ensure you connect with the user and achieve what you want out of your app.”

Supported by Android´s Ice Cream Sandwich OS, the updates will be available on the Shazam app within the next few weeks. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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