Games Reign Supreme in the Mobile World
Since nearly half of Apple’s Top 100 all-time most downloaded apps were games (46 to be exact) it’s probably not surprising that gaming accounts for more than half of mobile sessions – and that percentage is growing. ReadWriteWeb reports on a study by Flurry:
According to Flurry, games accounted for 52% of mobile sessions in January and February 2012. Flurry sampled the data from 64 billion app sessions over 500 million devices. Game sessions are up 20.5 times over the same time period in 2010 and 15.2 times from this time last year.
“Independent” gaming studios are hauling in the most traffic. Flurry defines an independent gaming studio as; “independent game developers who started their businesses on iOS and Android versus established gaming companies who extended to iOS and Android from other platforms.” That would include the likes of Rovio (Angry Birds) and Toronto-based XMG Studios (Powder Monkeys) and not traditional game makers like EA Games and Zynga. Independent studios had 68% of game sessions in the first two months of 2012.
Read more at ReadWriteWeb >>>
Earlier this year a report came out stating that iOS users are bigger fans of game apps than Android users. With gaming accounting for a growing number of user sessions I wonder if it will even out.