Mobile Web v. Native App: Retail Edition

Mobile Retail Sites v. Native Retail AppsThere’s a few major battles waging in the world of mobile: Android v. Apple; app market v. app market (v. app market … etc.); native app v. mobile web. In this post we’ll take a look at some recent stats concerning native apps and mobile websites.

Earlier this month Nielsen released a study that tracked mobile retail for four months. The report looked at 5,000 US-based Android and iOS phones leading up to, during and following the recent holiday season. Here are a few key points, gleaned from articles in TechCrunch and Gigaom:

  • Amazon, Best Buy, Target, Walmart and eBay were the top retailers
  • 60% of smartphone users visited a retail mobile site or app
  • Mobile sites comprised 51% of visits while native apps scored 28%
  • Men are more likely than women to use a native app
  • Native apps attracted half as many people as mobile sites each month of the study
  • Target’s and Walmart’s mobile site attracted mostly women
  • Best Buy attracted more male visitors
  • eBay and Amazon saw a fairly even split
  • Amazon’s mobile site reached far more visitors than the other retailers’ sites
  • Visitors spend more time on an app than on a mobile site

For more information read the articles at TechCrunch and Gigaom.

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