RIM’s enterprise developer roadshow is on its way

Research in Motion is holding a series of enterprise developer workshops across the globe in order to give some momentum to BB10 in the build up to the system’s release.

Starting tomorrow (October 23) in Toronto and London, there will be 11 workshops in total across three continents, each giving an insight at the demands faced by enterprise developers and unveil a variety of security tools, such as accessing intranets, databases and other in-house data.

The full list of cities and workshops includes: Toronto (23 Oct); London (23 Oct); Ottawa (25 Oct); Amsterdam (1 Nov); Frankfurt (6 Nov); Sao Paulo (6 Nov); Washington, D.C. (8 Nov); New York (13 Nov); Madrid (15 Nov); Mexico City (16 Nov); and Chicago (28 Nov).

Momentum for BB10 is gathering pace, despite the OS not actually coming out until first quarter 2013. Earlier this month the doors officially opened to BB10 app submission, with RIM’s Alex Kinsella stating at the time that it was “a huge opportunity to be the first into the store and capitalise on app-hungry BlackBerry users”.

Back in September, BlackBerry launched the “10k Developer Commitment”, which guarantees any dev whose BlackBerry App World app makes more than $1,000 gets it rounded up to $10,000 for their efforts, thereby hoping to take the sting out of the development process.

BlackBerry, of course, had a stranglehold on the enterprise sector until the rise of Apple and Google in the sphere, so this is an opportunity to bite back, and one which RIM will hope to grab with both hands.

“We’re committed to ensuring our customers have enterprise application solutions that allow their organisations to achieve the productivity potential offered by mobility today – and tomorrow”, said Derek Peper, RIM enterprise partnership VP.

It appears that this tour will bring fresh impetus to the enterprise customer base – something which, of course, RIM excelled at and which CEO Thorsten Heins specifically wanted to focus on.

But is the enterprise base the best route for RIM in clawing back vital market share?


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