Is Samsung going to make an enhanced enterprise play at MWC?
A research note from brokerage firm Detwiler Fenton has stated that Samsung is looking further at an enterprise push following the release of BlackBerry 10 at the end of January.
The note reads: “Our latest smartphone checks indicate that Samsung is making an aggressive push into the enterprise segment and it has BlackBerry’s enterprise and SMB business in its cross-hairs.
“The reality is Samsung is not going to sit idle and let BlackBerry upgrade its existing enterprise and small business base to BB10.
“Samsung plans to increase its North American smartphone sales by 25% this year and it seems clear that enhancements to SAFE [Samsung for Enterprise] and the enterprise system will play a key role in hitting that objective,” it concludes.
Detwiler suggests that Samsung is set to introduce an enterprise platform which will rival BB10 at Mobile World Congress.
This isn't going to be the most revelatory development, but it's an interesting turnabout given that up to six months ago Samsung was linked to licensing BlackBerry’s upcoming OS, as well as buying Research in Motion – as it was then known, before becoming BlackBerry – which the South Korean manufacturer strenuously denied.
Back in August, Jefferies analyst Peter Misek sent a note to investors claiming that “RIM is attempting to revive discussions with Samsung regarding a BB10 licensing deal”, as originally reported by All Things Digital.
Of course, this does go to show that not every analyst’s prediction comes true – and it could be the case with Detwiler Fenton’s latest note.
But what aspects of BB10 hit home most with enterprises? Dan Zeck of Antenna Software, speaking with Enterprise AppsTech, stated that the ideal BB10 user would be the professional consumer, or ‘prosumer’, and gave the highest praise to BlackBerry Balance, a tool which separates work and personal content, calling it a “really strong play”.
Conventional thinking dictates that BlackBerry will be in a race for third with Windows Phone, out later this year – so if Samsung does provide an offering which threatens to put a spanner in the works, where will we go from here?
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