Samsung hones its enterprise mobility focus with KNOX launch

Samsung unveiled the next phase of its program to make its Android smart devices fit for enterprise deployment with the announcement of KNOX.

KNOX provides an end-to-end package of security services that reach from the hardware to the application layer. These include a secure “application container”, which is similar to BlackBerry’s Balance, plus support for over 300 IT policies and more than 700 mobile device management application programming interfaces.

KNOX demonstrates Samsung’s growing appreciation of the security and management needs of enterprise users and the value of integrating such features into its Android smart devices out of the box.

This could be an important differentiator over most of Samsung’s Android device rivals, for which bring-your-own-device and other enterprise mobility initiatives largely take a back seat.

However, the KNOX functionality will only extended to “selected” Galaxy devices from 2Q13.

The announcement also positions Samsung to exploit any softening in demand among enterprises and “prosumers” for BlackBerry devices, which have long provided the benchmark for enterprise smart devices. Samsung can also take advantage of any reluctance by businesses to deploy applications and data on Apple iOS devices.

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