Most BYOD activity based around voice and SMS, says report

The latest analyst report, this time from Analysys Mason, reveals that in the majority of instances, employees use BYOD for voice and SMS.

This may not be massively surprising, but it’s interesting that this report covers it; plenty of papers over the past several months have noted how email is the most common BYOD function, yet this perhaps puts things in greater perspective.

From its Connected Consumer Survey, Analysys Mason found that 59% of BYOD activity is on incoming and outgoing calls, with 21% based on SMS. Email, in comparison, made up 14% of BYOD activity.

The analyst house also examined reimbursement in a BYOD policy, a relatively difficult conversation for employees and employers to have. Less than a quarter (23%) of survey respondents said they were paid back by their company for using their own device at work.

Analysys Mason examined the case of Orange Business Services, who uses a telecoms expense management (TEM) service which runs alongside MDM software. Enterprise AppsTech recently spoke to Amtel CEO PJ Gupta, whose own TEM system, featuring carrier compliance and mobile policy implementation, is a benchmark for what enterprises would expect.

Of course, the MDM space is expanding. Analysys Mason forecasts that global cloud-based MDM revenue will hit $1.5bn in 2018, a compound annual growth rate of 27.3%, yet according to report author Patrick Rusby: “MDM provides one element of [BYOD security], but it is increasingly important to have application and content management alongside this”.

Rusby’s analysis resonates with the current industry view; mobile application management (MAM) is on the verge of becoming more prevalent, with MDM companies increasingly adding MAM and enterprise mobility management (EMM) into their portfolio.

Analysys Mason notes TEM as one part of a four-pronged BYOD strategy, as well as security – MDM features such as authentication, remote lock and wipe – implementation, and application enablement.

But what’s your view? What do you use your BYOD for most?

 

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