Gartner: Who are the leading MDM players in 2013?

Analyst house Gartner has released its latest Magic Quadrant on mobile device management (MDM), featuring the key players, visionaries and leaders in the space. So who’s made the list and who’s missed the cut?

AirWatch, MobileIron and Citrix appear to be the biggest players in MDM as of May 2013, according to the report, with SAP, Good Technology and Fiberlink also appearing in the prestigious ‘leaders’ category.

In terms of ability to execute a solution, AirWatch came out on top, whilst Citrix finished ahead of the rest in terms of completeness of vision.

The full 2013 Magic Quadrant, utilising Gartner’s influential model, can be seen below (source: Gartner):

Gartner goes into detail regarding the main players’ strengths and weaknesses.

The analyst house lists among AirWatch’s strengths aggressive pricing, great flexibility and a layered approach to its cloud model with negatives including “suboptimal” feedback and a lack of a complete social presence.

A similar difficulty with visibility is presented with Citrix, whom Gartner bemoans is seen by the public as a cloud-first product; however its overall strong, broad set of MDM enterprise solutions is considered a key strength.

For MobileIron, the company’s “proven strong vision of enterprise mobility and MDM” is a big plus, although like Citrix the fact its cloud solution is making more gains in the market is seen as a negative in this instance.

Nevertheless, there’s a certain sense of status quo at these results, with AirWatch, MobileIron and Good Technology all celebrating three consecutive years in the Leaders zone.

Victor Cooper, global head of PR at AirWatch, told Enterprise AppsTech: “Being recognised by Gartner with the highest score in the ability to execute speaks volumes about the capabilities of our EMM (enterprise mobility management) platform which encompasses mobile security and mobile device, application, email and content management.

“Over the course of three years in the leaders’ quadrant, we continue to innovate and build out product capabilities that meet the specific mobile needs of all industries, especially multinational corporations who seek a scalable, multi-tenant product.”

MobileIron’s CEO, Bob Tinker said in a canned quote: “We believe our position in the Leaders Quadrant recognises our ability to establish a strong vision for enterprise mobility, and earn the trust of our customers on their journeys to becoming mobile first organisations.”

The evolution of MDM is perfectly encapsulated by the Quadrant, especially when compared to the 2012 and 2011 results (source: Gartner):

Citrix makes its first appearance in the Magic Quadrant; however, this can be attributed in whole to its purchase of MDM provider Zenprise at the end of last year, with Zenprise occupying a similar position to Citrix in last year’s Quadrant.

SAP’s enterprise drive seems to be paying off, moving into the Leaders zone from the Challengers, whilst the other challenger, Symantec, occupies a position in the Visionaries space.

Other niche players for this year include Kaspersky, LANDesk, Sophos, Trend Micro and, interestingly, BlackBerry, whose first entry into the MDM space has primarily come about after the release of BES 10.

Enterprise AppsTech has written in the past about BlackBerry’s enterprise push this year, but is the MDM sector an interesting new sector for the Canadian manufacturer? in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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30 May 2013, 12:59 p.m.

MDM solutions are an important part of dealing with the challenges presented by BYOD. But there are other aspects that need to be addressed, such as helping IT staff support a wide range of devices, or ensuring that employees can connect to their work applications.

What's needed is a way to deliver applications to all types of devices while minimizing hassles for IT. For example, Ericom's AccessNow HTML5 RDP client enables remote users to securely connect from iPads, iPhones, Android devices, Chromebooks and more traditional laptops and PCs to any RDP host, including Terminal Server and VDI virtual desktops, and run their applications and desktops in a browser. AccessNow doesn't require any software installation on the end user device – just an HTML5 browser, connection and login credentials. An employee that brings in their own device merely opens their HTML5-compatible browser and connects to the URL given them by the IT admin.

This white paper - "BYOD is Here to Stay, But Organizations Must Adapt" - discusses additional strategies for addressing some of the challenges of BYOD:

Please note that I work for Ericom


14 Aug 2013, 5:44 p.m.

Adam, I feel this simplifies what has been over complicated. Back in 2006 I rolled out a BYOD solution (before the term was coined) for a university using Trend NVW2500 for AV and Policy Enforcement (almost used Junper SA400), CyberGuard VPN and RoamAD Wireless Mesh Network with ISA server as Radius Authentication. If we had Windows 2008r2 Application delivery back then, I could have saved a lot of complication and cost. I am struggling to see how a more hardened though accommodating BYOD solution is what is needed. One secure window to your work environment is all most people need. If apple or Android users feel they must use the personal email client for work as they can't or wont use work email, then we are solving a problem that is not really a problem at the whim of stupid people who are probably useless at their jobs anyway.