Gartner: Who are the leading MDM players in 2013?
Analyst house Gartner has released its latest Magic Quadrant on mobile device management (MDM), featuring the key players, visionaries and leaders in the space. So who’s made the list and who’s missed the cut?
AirWatch, MobileIron and Citrix appear to be the biggest players in MDM as of May 2013, according to the report, with SAP, Good Technology and Fiberlink also appearing in the prestigious ‘leaders’ category.
In terms of ability to execute a solution, AirWatch came out on top, whilst Citrix finished ahead of the rest in terms of completeness of vision.
The full 2013 Magic Quadrant, utilising Gartner’s influential model, can be seen below (source: Gartner):
Gartner goes into detail regarding the main players’ strengths and weaknesses.
The analyst house lists among AirWatch’s strengths aggressive pricing, great flexibility and a layered approach to its cloud model with negatives including “suboptimal” feedback and a lack of a complete social presence.
A similar difficulty with visibility is presented with Citrix, whom Gartner bemoans is seen by the public as a cloud-first product; however its overall strong, broad set of MDM enterprise solutions is considered a key strength.
For MobileIron, the company’s “proven strong vision of enterprise mobility and MDM” is a big plus, although like Citrix the fact its cloud solution is making more gains in the market is seen as a negative in this instance.
Nevertheless, there’s a certain sense of status quo at these results, with AirWatch, MobileIron and Good Technology all celebrating three consecutive years in the Leaders zone.
Victor Cooper, global head of PR at AirWatch, told Enterprise AppsTech: “Being recognised by Gartner with the highest score in the ability to execute speaks volumes about the capabilities of our EMM (enterprise mobility management) platform which encompasses mobile security and mobile device, application, email and content management.
“Over the course of three years in the leaders’ quadrant, we continue to innovate and build out product capabilities that meet the specific mobile needs of all industries, especially multinational corporations who seek a scalable, multi-tenant product.”
MobileIron’s CEO, Bob Tinker said in a canned quote: “We believe our position in the Leaders Quadrant recognises our ability to establish a strong vision for enterprise mobility, and earn the trust of our customers on their journeys to becoming mobile first organisations.”
The evolution of MDM is perfectly encapsulated by the Quadrant, especially when compared to the 2012 and 2011 results (source: Gartner):
Citrix makes its first appearance in the Magic Quadrant; however, this can be attributed in whole to its purchase of MDM provider Zenprise at the end of last year, with Zenprise occupying a similar position to Citrix in last year’s Quadrant.
SAP’s enterprise drive seems to be paying off, moving into the Leaders zone from the Challengers, whilst the other challenger, Symantec, occupies a position in the Visionaries space.
Other niche players for this year include Kaspersky, LANDesk, Sophos, Trend Micro and, interestingly, BlackBerry, whose first entry into the MDM space has primarily come about after the release of BES 10.
Enterprise AppsTech has written in the past about BlackBerry’s enterprise push this year, but is the MDM sector an interesting new sector for the Canadian manufacturer?
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