The current trend in enterprise mobility: Remove the ‘mobility’ bit

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Opinion The phrase ‘enterprise mobility’ is becoming a comfortable fit for many CIOs, IT and business executives. But as is often the way with technology, it’s quickly becoming too comfortable. What we see as enterprise mobility moves forward into 2015 is increasingly less and less related to the term ‘mobile’.

It’s something vendors are seeing in conversation with executives, as Phil Barnett, the UK sales director at Good Technology, explains: “Conceptually, people are moving away from using the word mobility around BYOD.”

It’s the ultimate expansion of moving away from the device as the key element to enterprise security. If you know you’ve got all your data secure, be it on-prem, in the cloud or in a hybrid solution, and you know you can secure access to it, then who cares what device it’s on?

“Increasingly people are starting to think ‘that’s my strategy now’ for delivering user experience,” Barnett adds.

It’s often the case that current trends are just repackages of old ideas. BYO PC, for instance, has been around a lot longer than BYOD. Yet the prevalence of wearables poses an interesting challenge. Nicko Van Someren, Good Technology CTO, told CNBC that wearables will be a juicy target for hackers – there won’t be much data on the device, but what there is will be worth a lot.

But if it’s secure, and certain measures are put in place, such as putting wearables on a guest network, then there shouldn’t be an issue.

Reassuringly, the Gartner Symposium ITXpo last week was fuelled with similar thought. As Larry Dignan wrote for ZDNet: “Mobility is a much broader topic than smartphones and tablets. The end game here isn’t the device as much as the software in the background that manages it.

“You can’t separate the cloud and mobility. If you don’t have one you’re not going to have the other.”

It’s a view Enterprise AppsTech fully endorses. BYOD is growing up fast; the recent court case in California with employers reimbursing employees for work calls on personal devices has proved that. MDM is not dead, but it’s becoming less important. After speaking with Globo in June who argued that it was “only ever a starting point” in enterprise mobility, we got fierce disagreeing replies.

Yet as Barnett notes: “All of that comes back to the applications and how you present the applications, which is probably the hottest topic for customers.”

Time will tell as to what umbrella name the future of mobilising business is given. For now, it’s all about securing data as much as securing the device it resides in. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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17 Oct 2014, 6:10 p.m.

Finally somebody is clarifying it. At we compete against companies who constantly claim they provide enterprise mobility solutions and intact their solutions are nowhere close.