TigerText survey reveals three quarters of employees use texting for work purposes
Almost three quarters (72%) of employees surveyed by secure mobile messaging provider TigerText say they use texting as a workplace messaging tool.
The more than 500 executives polled say they overwhelmingly text colleagues, with 254 (71% of respondents) citing this as a primary option. 20% of respondents said they primarily text customers, while 15% said partners.
Of those who don’t text for work, 11% say it’s because it doesn’t add value or they don’t want to, while the remaining 17% said their employer bans it. A quarter of respondents say their work texts contain confidential information. The vast majority (75%) text general messages or day to day activities, while 44% text over images and 25% send files.
It’s worth noting here that TigerText isn’t being entirely altruistic in releasing these survey results; more employees texting their colleagues means more potential business, of course. Yet it’s interesting how the figures of text use break down. 44% of respondents say they text through standard SMS, 16% advocate iMessage,13% use consumer messaging apps such as WhatsApp and Facebook Messenger, yet only 6% use enterprise messaging apps.
This could cause alarm bells for the CIO, especially if employees are sending confidential corporate data through a consumer platform. Yet two thirds (66%) of respondents don’t believe texting is a security risk for their organisation – a concept TigerText is keen to change.
“Thanks to the consumerisation of the enterprise, employees are continuing to turn to text messaging as a preferred method of communication,” CMO Marc Ladin writes in a blog post. “This is not only because text messaging has been proven to increase productivity, but because of its simplicity and integration within their personal lives.
“As a result, companies need to tighten the reins on security and compliance issues that accompany texting in the workplace – especially in highly regulated industries like healthcare, finance and government – to ensure that they are protecting the exchange of information between employees, clients and associates outside of the organisation,” he added.
Naturally, TigerText isn’t waging war against those who use SMS at work. It’s more waging war against email, which CEO Brad Brooks told Enterprise AppsTech in December was “overburdened with so much clutter.”
Brooks explained his company’s strategy was a mobile-first successor to corporate IM. “We keep that all secure within the enterprise, but to do it in a way that is very mobile, and texting-centric,” he said. “We think it’s the next logical evolution of corporate communication, and something that is the confluence of a lot of stuff coming together.”
You can read the full blog post here.
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