Reddo Mobility snaffles $4.25m in funding, utilises HTML5 to mobilise desktop apps

Picture credit: Reddo Mobility

Meet Reddo Mobility. The Massachusetts-based firm, which launched in September, has announced $4.25m (£2.82m) in funding for its solution which ports virtualised Windows desktop apps to mobile devices through its HTML5-powered mobile experience virtualisation technology.

It’s a fascinating way to address the problem of creating lumbering, data intensive enterprise apps on mobile. The Reddo user experience connector, connected to a user’s desktop, intercepts the desktop UI, constructs a model which then puts together a reflected interface using cross-platform HTML5 controls, which can then be modified to create responsive apps without the need for coding.

A demo video on the site goes through the process. The reflection looks and acts just like the desktop app but with HTML5 controls, except for “elements that are not typical data controls”, which are instead streamed. The mobile interface remains connected to the original desktop application, so the mobile app can continually update.


Enterprise mobility strategies are being dictated by the availability of software developers. Reddo changes that

Reddo says it’s using its funding to bolster its engineering and development base in Israel, and its sales and marketing arm in Massachusetts. The capital came from Atlas Venture, IVIC and Citrix. John Vigeant, Reddo’s CEO, was previously senior director at the latter, having arrived at the tech giant through the acquisition of XenSource.

Even though the company is only three months old, its origins stretch back further to Gizmox, an HTML5 development tools provider. Reddo leverages a lot of the Gizmox intellectual property, though instead of developing HTML5 apps, Reddo converts existing virtualised desktop interfaces to HTML5.

Josh Epstein, VP marketing, explains the importance of HTML5 in Reddo’s product. “We love HTML5 as it gives us the flexibility to deliver the application via a plain web browser, a secure browser, or wrap the HTML5 into a hybrid app using open standards like PhoneGap,” he says.

“Since all of the business logic and data remains on the virtual desktop infrastructure, the HTML5 interface is extremely thin – in effect being ‘secure by design’”, he adds. “No data is left behind on the client once the session is terminated. This is very important for securing enterprise applications.”

One of the key trends in enterprise mobile development in recent months has been the emergence of tools such as RESTful APIs, JSON and Node.js in creating agile applications. Cathal McGloin, VP mobile platforms at Red Hat, explained his view that apps will increasingly be developed through reusable component-based approaches.

We see a key advantage of Reddo being the ability to preserve the value of existing enterprise applications that have no other mobile component

Reddo, it could be argued, takes this already agile approach a step further.

“We see a key advantage of Reddo being the ability to preserve the value of existing enterprise applications that have no other mobile component,” Epstein explains. “The ability for business users to rapidly create their own interface with minimal or no technical support means they can rapidly iterate a mobile application for their specific use case.

“Where many enterprise mobility strategies are literally dictated by budget and developer availability, we can let IT organisations rapidly accelerate the pace of application mobilisation.”

“The advantages of increased productivity and flexibility make mobile enterprise applications and absolute must-have for companies seeking to stay competitive,” said Chris Lynch, partner at Atlas Venture.

“While there are some interesting mobile development technologies out there, we still see enterprise mobility strategies being dictated by the availability of software developers. Reddo changes that.”

Reddo says its software platform is currently being evaluated by various industries, including financial services, healthcare, insurance, manufacturing and pharmaceutical. For now, the company is focused on scaling, aiming to further simplify the process of designing a mobile UI.

You can find out more about Reddo here. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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