More companies looking to employ a mobile strategist, research finds

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Research from backend provider Kinvey has revealed three out of four organisations have created roles to manage and deploy mobile strategy.

The role of the ‘mobile strategist’ has been debated in the past, but according to the survey, the goal for this new job description is simply to drive business impact. 76% of those polled say their goal for mobile is to engage customers wherever they are; 75% look to create new revenue paths; while 72% look to reduce overall operating costs. Almost half (47%) believe their role is to create the overall strategy, while 39% say their job is to create a development platform for their company.

So what is the average ‘mobile strategist’ going to have on their CV? According to the survey results, they will be a senior-level IT architect with over 16 years experience, with a combination of business and computer science degrees, and a hefty amount of experience in IT architecture, operations, and application development.

Here are some other interesting stats from the report:

  • More than half (53%) of mobile strategists report to the CTO, rather than the CIO (27%)
  • Sales, marketing and HR (42%) lead the way for needing mobile apps, compared with line of business (33%) and enterprise-led (25%)
  • Only 15% said their business goals when it came to mobile was disrupting the marketplace

More than half of mobile strategists report to the CTO rather than the CIO

The fact the mobile strategist is under the CTO’s remit as opposed to the CIO is “troubling”, according to the reports. Yet around half (47%) of mobile strategists say they have a close working relationship with the CIO. A quarter (24%) said mobile was ‘not a priority’; 18% said the CIO didn’t understand the role, and 11% said they flat out didn’t work with the CIO.

“This finding supports the new trend towards bimodal IT, combining the agility required by lines of business to deliver apps with new capabilities quickly, and IT’s need to deliver rock solid, secure, consistent, and reliable enterprise services,” the report notes.

Not everyone agrees with the role of a single person in charge of mobility, however. In September, FeedHenry put down a series of myths concerning enterprise app development in a mobile-first world. CEO Cathal McGloin told this publication at the time: “People understand that mobility is not a separate thing. So you see a trend towards mobile centres of excellence, traditional IT emerge, rather than appointing somebody to be mobile, and having that somebody separate from your head or IT [and] your marketing officer.”

You can read the full Kinvey report here.

 

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