Analysing the case for texting in the enterprise [infographic]
According to a recent TigerText survey, 72% of employees use texting as a workplace messaging tool. Of that number, 71% text colleagues, while 20% opt for customers and 15% partners.
And according to the Santa Monica-based firm there are extremely sound reasons for adopting text messaging as the primary workplace communication tool, including being a quicker tool for BYOD, greater project management, and more securely enabling private conversations between executives.
Speaking to Enterprise AppsTech back in December, TigerText CEO Brad Brooks noted the importance of balancing the two requirements of end user reusability and administrative and security features. The company’s strategy appears to be based around eliminating email, which Brooks sees as “overburdened with so much clutter.”
One could argue the enterprise collaboration market, in some respects, has a similar problem. There are a huge amount of companies looking at trying to get market share with their solution, from month-old startups to the big boys; Microsoft’s rebranding of Lync to Skype for Business being a case in point.
Take a look at this infographic from TigerText below on the importance of texting in the workplace. Do you agree with their points?
Interested in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.
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