MobileIron, AirWatch, Citrix and IBM poll strongly in latest analyst EMM vendor rankings

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Another day, another analyst report hits the inbox of Enterprise AppsTech ranking the best enterprise mobility management (EMM) vendors – but this one, from the Info-Tech Research Group, seems rather interesting.

The analysts have found AirWatch by VMware, MobileIron, Citrix and IBM as the ‘champion’ players in its latest report, entitled ‘Vendor Landscape: Enterprise Mobility Management’.

11 vendors in total were assessed, with AirWatch scoring highest on leading product, while IBM – not unexpectedly given the company’s size – topping the poll as leading vendor.

SOTI and Good Technology were positioned in the ‘innovator’ category, SAP, Sophos and Symantec found room in the ‘emerging player’ section, while BlackBerry and Microsoft were both under ‘market pillar’.

Yet that’s only half the story. Info-Tech rightly recognises certain attributes are more important to organisations than others, and so the rankings differ as a result.

The analysts take a ‘default’ setting for product of 50% features, 20% usability, 20% architecture and 10% affordability. For vendor, it’s 40% viability, 40% strategy, 10% reach and 10% channel. However, if you take into account higher usability, then this is the graph which results:

For affordability, then this is the ranking:

While for a solution which requires greater architecture, then this is the graph. In each instance the vendor differentials, on viability, strategy, reach and channel, remained unchanged:

It all makes for an interesting analysis. The accompanying discussion points the report references are valid, although it’s nothing regular readers of this publication won’t have heard before – for instance, the decrying of MDM as a standout feature.

“As the market evolves, capabilities that were once cutting edge become default and new functionality becomes differentiating,” the analysts note. “Basic MDM has become a table stakes capability and should no longer be used to differentiate solutions.

“Instead, focus on advanced application management, content management, and the separation of work from personal to get the best fit for your requirements.”

MobileIron VP strategy Ojas Rege commented on the report: “No other enterprise technology changes as quickly as mobile and we are very pleased by this recognition of our relentless commitment to innovation.”

Previous reports into EMM vendors have come to similar conclusions. When Enterprise AppsTech examined four of these in 2014, three companies sat atop each one; AirWatch, Citrix, and MobileIron.  

Nevertheless, it’s worth reiterating how important performing due diligence, and assessing what’s important to your company specifically, is in selecting a vendor. You can find out more about the Info-Tech report (and experiment with the factor settings) here.

 

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