Apperian research details growing importance of internally created mobile apps
While enterprise app adoption continues to grow, internally-created apps grow faster. That’s the primary finding from mobile application management (MAM) provider Apperian in its latest enterprise mobility report.
The research, of more than 300 mobility and IT professionals, saw productivity apps ranked as those with the greatest impact on ROI, followed by field service apps, selling tools, HR and travel apps. Nearly half (47%) of respondents said they were investing in apps that support core business processes to increase adoption and drive ROI, compared to 43% investing in UI and UX improvements, and 35% for training and analytics.
More than half (52%) of companies polled said they were rolling out apps to more than 2000 users, while improved business processes (64%) was cited as the most popular benefit of enterprise mobile apps.
The research found three best practices for those who were satisfied with their company’s app adoption:
- Rather than leaving app adoption to chance, those most satisfied are far more likely to promote apps internally, selling the app to the organisation and letting employees know ‘there’s an app for that’
- Those most satisfied with adoption are using software to manage mobility more than those least satisfied. MAM software is used 15% more by those most satisfied; MDM software is used 13% more by those satisfied
- Those most satisfied are also much more likely to offer corporate app stores that let users discover internally developed apps as well as third-party apps used by other workers. App stores also empower users to offer feedback through reviews and ratings
The overall effect of the results would be welcome, if not entirely surprising, to Apperian. The company has in recent months posted record financial growth to close 2014 and has announced a number of key steps, including support for Android Lollipop and a big customer win in the shape of the US Transportation Security Agency.
Not surprisingly, security was considered an important metric to the respondents, with 67% citing it as a challenge. One executive, lamenting the inclusion of security questions in enterprise mobile surveys in general, told this reporter it was akin to like asking “do you favour air for breathing?”
Increasingly, as Enterprise AppsTech has reported, employees aren’t just using apps internally created by the company, they’re having to put apps together themselves, frustrated at the lack of time IT has.
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