Strategy Analytics: Enterprise mobile app market to hit $63bn by 2020
The mobile enterprise business applications market will hit $40.5 billion (£26.7bn) by the end of 2015 and grow to $63bn (£41.5bn) by 2020, according to the latest research note from Strategy Analytics.
According to the research, included in the report ‘The State of the Mobile Enterprise Business Application Market, 2014 saw continued growth in the mobile enterprise business software market, with organisational mobility deployments becoming “increasingly sophisticated.”
The research reveals that, while SMS remains dominant for mobile enterprise apps, instant messaging continues to gain prominence. As a result, operator SMS and MMS revenue declined further during 2014. Business process applications, such as sales force automation, field force automation alongside other CRM apps have the second highest use among mobile workers, while supply chain management and other ERP applications have the lowest use.
“There is tremendous pressure on businesses to make workers more productive – throughout 2015, companies rolled out new mobile, social, cloud and big data analytics-based business applications to help deal with changing customer, employee, and partner expectations,” said Gina Luk, author of the report and Strategy senior analyst of mobile workforce strategies. In terms of IT moving away from the ‘department of no’ mentality and the workforce becoming increasingly mobile, she added: “Both of these issues create a lot of opportunity and the need for new software and processes.”
A previous research note from Strategy, issued in October, argued BYOD remained the ‘dominant’ device deployment type, while tablets would continue to replace laptops, and enterprises continue to hesitate on large scale device rollouts.
As regular readers of this publication will note, the application side has been more exciting than the device side for a while. Recent research from Accenture revealed 82% of the almost 2000 decision makers for digital strategy and technology polled saw apps as integral to their organisation. Now, these figures from Strategy show the money will be following suit too.
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