IBM MaaS360 bets big in revamp to “massively reimagine EMM”

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Enterprise mobility management (EMM) provider IBM MaaS360 has announced a revamp of its productivity apps, enabling users to switch seamlessly between email, calendar and documents among others.

The news, announced – albeit somewhat buried – in a company blog post is a look at the firm’s efforts to “massively reimagine enterprise mobility management.” The redesign has come about after IBM has eaten its own dogfood; a recent piece of research from the company, of more than 100,000 apps and 10 million distributions on the MaaS360 platform, found some organisations manage almost 1,000 apps in their corporate catalog.

With that in mind, IBM MaaS360 has also redesigned its app catalogs – app stores to the rest of us – for iOS and Android. The new look features banners promoting rapid app adoption, while apps can also be installed in one touch and in bundles, aiming to remove potential friction and time delays.

Writing for IBM site Security Intelligence, MaaS360’s Wes Gyure referenced the changes in an overall aspect of a ‘post-BYOD’ industry. “Moving beyond BYOD, the organisations that have caught the latest wave of mobility understand that it comes in different forms and flavours; it’s not just restricted to personal devices, but to corporate-issued and even shared devices,” he wrote. “These devices run mission-critical applications, many times for specific use cases that are unique to individual companies and industries.”

The IBM research also threw up some interesting statistics; 97% of the 200 plus survey respondents say they plan the same or increased funding for mobility, with the most investment coming in mobile device management (MDM) or EMM (38%), secure mobile containers (30%) and VPNs (28%). The most popular app deployments were communication (87%) and collaboration (42%). “Enterprise IT must acknowledge that mobile is a productivity playmaker, and massive mobile adoption is a reality,” added Gyure. “The modern enterprise demands a platform that fully enables all hands on deck to tackle any unique mobile use case.”

The remaining new features of MaaS360 again aim to save time and improve collaboration; the calendar app now offers single touch functionality to join conference calls and web meetings, while there are also better email readability functions and a new enterprise chat capability within the main apps.

 

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