Majority of firms using KPIs for mobile seeing positive benefits

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A new study released by Red Hat has revealed that three in four organisations who use KPIs to measure mobile applications are seeing a positive return on investment.

The results of the study of 200 private sector organisations, the open source firm argues, reveal a further maturing mobile landscape. Companies are increasingly aware of the need to track mobile, seeing is as an integral part of the business rather than a luxury add-on. 85% of those polled say they are using KPIs on mobile to some extent, with US companies more likely to report success (79% of respondents) than their Western European counterparts (68%).

Manufacturing organisations are experiencing the most success in mobile apps, with 92% of respondents in that sector citing a ROI. Telecoms (83%) and construction (83%) also saw more than four in five companies satisfied with their mobile performance, with retail (76%) and distribution and transportation (75%) rounding off the top five.

Another change as 2016 begins is the responsibility for mobile app success. While today 72% of firms already tracking KPIs for mobile argue it is IT’s duty, by next year for almost half (42%) of companies it will have transferred to line of business leaders.

“There are some positive signals of greater mobile maturity, demonstrated by the number of respondents who are not only using KPIs to track the success of their mobile investments, but reporting positive ROI as well,” said Cathal McGloin, VP mobile platforms at Red Hat. “It is also revealing to see that this responsibility for KPIs is expected to shift towards lines of business, confirming to us the trend that we see in the market as the business comes together with IT, playing a bigger role in mobile decision-making,” he added.

According to a recent report, the global enterprise mobility market is expected to hit $500 billion by 2020.

 

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