Microsoft rebrands EMS to become Enterprise Mobility + Security

(c)iStock.com/RonBailey

It’s EMS, Jim, but not as we know it: Microsoft is rebranding its Enterprise Mobility Suite (EMS) to become Enterprise Mobility + Security, in order to “more accurately communicate its value.”

The move was announced in a blog post from Andrew Conway, Microsoft senior director EMS product marketing. For existing EMS customers, the new product will become Enterprise Mobility + Security E3, with no changes, while a new, expanded version (E5) will be generally available to customers in Q4 2016.

The changes, in terms of what EMS E3 and E5 can provide, are summed up in a graphic (below) issued by Microsoft.

In a wider context, Microsoft is also pushing a bundle package, known as the ‘Secure Productive Enterprise’, which combines Office 365, EMS, and Windows 10.

Pricing is for the moment unknown. Formerly known as the Enterprise Cloud Suite (ECS), the ever growing list of options and acronyms can be confusing, but the move is designed to bring greater clarity going forward.

“We’re taking the next step in continuing to simplify our enterprise technology licensing offerings while also delivering more value to our customers,” Julia White, Microsoft cloud platform general manager wrote in a company blog post. “With the Secure Productive Enterprise, customers have the latest and most advanced technology for empowering employees.

“While we are making a number of changes, the outcome is a simpler approach to ensuring customers have the technology they need to run a secure and productive enterprise and enable their digital transformation,” White added.

According to Microsoft’s latest figures, EMS currently has more than 27,000 enterprise customers, and more than one third of the Fortune 500 onboard. In September last year Mike Schutz, Microsoft cloud platform marketing general manager, put the number of customers at 17,000 when speaking at the Deutsche Bank Technology Conference.

Microsoft has also been busy in helping small businesses, announcing Skype Meetings earlier this week to give organisations without an Office 365 license a taster of Skype for Business’ capabilities. 

 

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