IDC enterprise mobility analysis: IoT key for post-end user computing future

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A new report released by analyst house IDC argues the enterprise mobility management (EMM) market remains healthy despite slightly slowed recent growth, with AirWatch VMware at the top of the pile.

The report, released earlier this month, examines how the consolidation of vendors ‘changes the landscape’ of EMM. Naturally, this refers principally to BlackBerry’s acquisition of Good Technology back in September, yet the market is bunching up elsewhere too.  VMware is top of the tree with 16.5% share, with BlackBerry/Good on 14.4% and then five vendors – MobileIron, Citrix, Microsoft, IBM, and SAP – all within two percentage points of each other. Notably, AirWatch grew almost 84% between 2014 and 2015, with the overall market growing only by less than 30%.

So what are the positives? IDC notes, as this publication has been examining for a long time, that EMM is shifting up the stack from mobile device management to apps and content. More extended enterprise use cases are also key to the market’s growth, while the report also examines the effect of the AppConfig Community, arguing that “for the first time, the EMM market is seeing the true multi-vendor standardisation effort.”

The report also assesses various issues as to why the market is not growing as quickly as it once was; advocating the need for EMM to go beyond end user computing (EUC), particularly through IoT – a tactic which MobileIron is on record as examining through its new CEO, Barry Mainz, and something which IDC has praised VMware for, with the Jasper partnership among others cited.

Blake Brannon, vice president of product marketing at VMware AirWatch, argues the company is addressing IDC’s cautions head on through membership of both the Mobile Security Alliance and the AppConfig Community. “The EMM industry as a whole is evolving to serve the needs of our customers and the increased complexity of their modern EUC environment extending new use cases and tightly integrated into other technologies utilised by the organisation,” Brannon told Enterprise AppsTech.

“In all, the report is an insightful look into how as an industry EMM has grown and ways we can continue to mature,” he added.

Disclaimer: Enterprise AppsTech’s copy of the report was provided by VMware AirWatch.

 

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