Facebook opens up enterprise collaboration tool to all, rebrands as Workplace

(c)iStock.com/Anatolii Babii

Social giant Facebook has announced it is making Workplace – formerly Facebook at Work – available “to any company or organisation that wants to use it.”

In a post announcing the move, the company explained the tool’s new features which separate it from its consumer equivalent, including dashboards for analytics and integration with single sign-on. Also among the new features are ‘multi-company groups’ – shared spaces that allow employees from different organisations to work together – as well as the Workplace Partner Program, featuring companies such as Deloitte who will work with Facebook to “bring Workplace to even more businesses across the globe.”

“The workplace is about more than just communicating between desks within the walls of an office,” Facebook wrote. “Some people spend their entire workday on the go, on their mobile phone. Others spend all day out in the field, or on the road.

“We’ve been amazed by the breadth of organisations who’ve embraced Workplace,” the company added, citing Danone, Starbucks, and Booking.com among its customers.

Among the more than 1000 organisations using the product are various financial institutions, from YES Bank and Yoma Bank, in India and Myanmar respectively, to the Royal Bank of Scotland, whose move to sign up to the platform was announced in October last year. Given the sensitivity of banking data – all data is equal but some is more equal than others – these case studies represent a solid validation of Facebook’s enterprise security credentials. Facebook says it follows third party industry standards, such as the Cloud Security Alliance, as well as its own infrastructure, as well as making available Service Organisation Control reports (SOC1 and SOC2).

Back in March, the Financial Times announced it had signed up to Facebook at Work. Having reviewed numerous communication platforms to replace its old Intranet, the publisher told Enterprise AppsTech that it found Facebook to “hands down beat the competition in terms of providing something mobile, employee driven and user friendly.”

According to Facebook, the top five countries using the Workplace tool are India, the US, Norway, the UK, and France. Pricing options are available here.

 

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