Enterprise mobility market in Australia to hit $5.5bn by 2020 with “mobile first” ethos


Australian businesses are “embracing” enterprise mobility with the market for management software, devices and services hitting almost $5.5 billion by the 2020, according to new data from analyst firm Telsyte.

The company has put together a report based on its findings, the Telsyte Australian Enterprise Mobility Market Study 2017, which argues that the end of this year will see the market at $3.3bn. By 2020, integration and support services (41%) will be the most lucrative bucket, ahead of devices (34%) and management tools (21%).

Perhaps confusingly, Telsyte uses MDM (mobile device management) as an umbrella term which can be interchangeable with EMM (enterprise mobility management) and MAM (mobile app management). Assuming from this that the management tools incorporates all aspects, the research found that almost half of all organisations have enterprise-grade MDM, with the number expected to go up to almost 70% by 2020. The leading vendors in Australia, according to the research, are BlackBerry – with the acquisition by Good Technology helping lead the charge – IBM, and Samsung.

Plenty of other signs from the research are positive. Four in five (80%) organisations say the C-suite is in charge of their mobility initiatives, up from 62% in 2014, while more than a third (34%) of businesses have staff who regularly work outside of working premises, describing it as a ‘consistent trend’.

Readers of this publication may recognise Telsyte from their research back in 2012, where the analyst firm discussed the world of ‘bring your own app’ (BYOA) compared to BYOD. Today, the company says the concept has gathered steam in the Australian market. With the recent launch of Workplace, the rebranded Facebook for Work, Telsyte argues this represents the continued consumerisation of enterprise applications, a traditional driver of BYOA.

Still, at least the forecasts and themes are consistent – the 2015 equivalent from Telsyte argued that by 2019, the Australian enterprise mobility market would approach $5bn as mobility became more strategic to organisations.

You can find out more here.


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