BlackBerry elaborates on ‘Enterprise of Things’ strategy with latest Android launch
BlackBerry has announced the launch of the DTEK60 phone, the latest in its series of secure Android devices and another indicator of its software-centric current strategy.
The DTEK60 is the second device in the Android series, with features including a 5.5” Quad HD display, fingerprint sensor, and a smart keyboard which aims to learn from its users. The phone is also FIPS 140-2 compliant, comes with Android for Work and Google Play for Work as well as offering full enterprise mobility management support.
Yet the focus on BlackBerry’s strategy provided the meat of the discussion. “We are very focused – and always have been – on software,” said BlackBerry chief operating officer Marty Beard in a press briefing. “BlackBerry’s taking a very software-centric approach – it’s all about the smart in the phone and that’s where we’re focused.
“We’ve packed even more of our software expertise and capability into the phone to provide a better experience, and as we go forward we’ll see our security and management capability proliferate not just in smartphones, but in the Enterprise of Things,” Beard added.
This ‘Enterprise of Things’ is BlackBerry’s term to describe securing a plethora of devices, from phones to wearables and even automotive. A chief example of the latter is BlackBerry’s QNX operating system; with various use cases in the telematics and infotainment sectors, Beard said that more than 60 million cars are utilising QNX.
The two mantras of software and security have been a recurring theme for the Canadian manufacturer in recent months – and BlackBerry took the opportunity to again clarify its device strategy.
This was something the company had previously done back in July after announcing it would stop making its Classic handset, prompting various outlets to claim it was exiting the smartphone business. Beard noted that its partnerships with hardware vendors – most recently one in Indonesia – means the opposite of what the media had prophesised. “In many ways, as we work with more of these partners, it’s highly possible that you’ll see more BlackBerry devices in the market in more segments and geographies that we [couldn’t] penetrate as strongly,” said Beard.
Beard also mentioned the importance of securing regulated industries, such as government, healthcare, and banking, although noting that regulated is referring to “increasingly almost all industries.” In September, the company announced a partnership with mobile threat management platform Zimperium for enterprise and government customers.
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