PowWow Mobile acquires StarMobile for “most comprehensive enterprise mobility platform”


San Francisco-based PowWow Mobile has announced it is to acquire Atlanta-based StarMobile Inc. with the alliance aiming to produce what it claims as the “most comprehensive enterprise mobility platform based on the richest IP and patent portfolio in the industry.”

As this publication previously disclosed, StarMobile ceased business earlier this year and had been undergoing acquisition options; the company’s official Twitter account had remained dormant from May until recently.

The acquisition came about partly through the long-standing relationship of more than a decade between Kia Behnia, who took over as CEO of PowWow in May, and Todd Fryburger, CEO and president of StarMobile. Following a reconnection as executives in the enterprise mobility space, the two noted “obvious synergies” between both platforms and “an opportunity to create something special”, in the words of a statement sent to Enterprise AppsTech.  

The two companies’ work in the rapid mobile app development (RMAD) space has resulted in seven patents being brought together; one granted on providing ‘programmable macros’, as well as six pending on configuring applications, sharing image data, and transformation of enterprise apps.

PowWow notes the importance of StarMobile’s technology, including its dashboard analytics suite and diversity in the backend applications which can be mobilised – including legacy ‘green screen’ mainframe apps – going forward. “Our respective technologies are complimentary, and our combined capabilities will allow all customers to leverage our unified platform to address a broader set of use cases in the future,” a statement read.

Speaking to this publication last month, Behnia noted his optimism over the future of the space, adding RMAD was only in the ‘second inning’ of a nine inning game. “RMAD solutions are transforming and modernising business processes and workflows in days and weeks without an army of developers or having to learn exotic skills,” said Behnia. “These solutions increase employee productivity and business agility with a user experience that is consumer simple.

“It’s a winning combination for organisations of all sizes, so it’s inevitable that the industry is poised for growth,” he added.

The deal is expected to close within the next 30 days, with the transaction being ‘unanimously approved’ by the boards of both companies. Financial terms were not disclosed.


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