Get on board with biometrics and your organisation will be better trusted
A majority of consumers would be more likely to trust organisations if they were to use biometrics for authentication, according to a new study from Unisys.
The study, which polled more than 3,500 consumers across seven countries in Europe, found more than two thirds (68%) would trust biometric-friendly organisations more than others. 63% of respondents believe that biometrics are more secure than traditional PIN and password methods, with 57% there adding fingerprint scanning was the most secure form of authentication.
A lot of this support can be traced to the fact that ditching passwords is high on many consumers’ agendas. Half of those polled believed biometrics would help avoid having to remember passwords, with 9% saying using biometrics would be ‘more fun’ than other authentication methods.
With this extra trust comes greater responsibility for organisations in charge, however. More than half (51%) of those polled said they trusted banks to manage data, while 45% said they would trust the government. Only 12% said they trusted social media companies with the same.
Back in September, cloud security software provider Bitglass polled attendees of the Black Hat conference and found, like the Unisys survey, that fingerprint scanning was considered the most effective security tool, ahead of mobile device management, network firewalls, and access controls.
61% of those polled by Unisys would be happy to use fingerprint scanning in future, with 41% agreeing to iris scanning.
“We are seeing the need for more than just the traditional password and PIN as the sole method of authentication,” said Salvatore Sinno, global chief security architect at Unisys. “Mobile device usage has brought biometrics to the mainstream as more people access their phones via a fingerprint reader.”
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