Singapore Airlines working with IBM on enterprise apps

IBM appears to be drip-feeding new customer wins for its MobileFirst for iOS partnership; first City Furniture, and now Singapore Airlines (SIA) is using various apps to increase productivity and customer experience.

The two apps used by Singapore Airlines are Fly Now, which provides a single, real-time location for flight-related information and actions, such as flight plans and pilot check-ins, while Roster gives a 60 day view of flights assigned to a pilot, as well as providing alerts if pilots have visa, passports, and other flying certifications about to expire.

“Singapore Airlines is investing heavily in digital initiatives to improve the customer experience as well as enhance processes and efficiency in various aspects of our business operations,” said Captain Quay Chew Eng, SIA senior vice president of flight operations in a statement. “Together with IBM, we are pushing ourselves further by introducing mobile innovations to the flight deck that will move us closer to more seamless flight operations.”

“Equipping the pilots with the Fly Now and Roster apps on the iPad offers them ease of access to pertinent information at their fingertips, which helps them make more informed and quicker decisions,” said Dee Waddell, global managing director of IBM’s travel and transportation arm. “Our relationship with Singapore Airlines demonstrates their continued commitment to innovation and always putting their customers first.”

Aviation appears to be a particularly hot industry for IBM’s mobile play; other customers in the space include United Airlines, who is using the Armonk firm to provide iOS apps to more than 50,000 devices for ‘frontline employees’, as well as Finnair. For City Furniture, as this publication reported last month, enterprise apps are being rolled out to 400 showrooms to assist with stock keeping and sales performance.

 

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