Enterprises using ‘portal’ apps on rise with Android becoming more dominant, study finds

A new study from enterprise app platform provider Fliplet confirms Android became more dominant in the enterprise in 2016, with consumer-facing apps similarly gaining in popularity.

The findings were released in the company’s 2017 enterprise mobile app report, and found of its more than 35,000 users of apps built on its platform, Android secured 42% of activations in 2016, up from 23.4% the year before.

The number of apps created by businesses on average went up to more than 10 (10.6) in 2016, again a significant rise from 2015 (4.7), 2014 (1.7) and 2013 (1), while in terms of most popular industries among Fliplet customers, professional services (34.1%) won by a distance ahead of energy and utilities, technology, retail and media (all 9.8%).

When it came to the types of app created, the third most popular choice were ‘portal’ apps, cited by 11.2% of respondents behind event apps (30.3%) and sales and support (15.7%). In other words, these gave users the choice of all the applications at a company’s disposal, and according to the report rings true with the increase in app usage generally. “Prior to 2016, this was a virtually unused approach because there was no demand for multiple in most organisations,” the report noted.

Regarding the rise in consumer-facing apps as opposed to company apps, the report argued: “It’s certainly not the case that organisations aren’t seeing the benefit of company enterprise apps; rather, they’re simply discovering the benefit of having a wider company mobile strategy incorporating both company and consumer-facing apps.”

The study gave a series of best practice tips based on the research findings:

  • Consider what teams and departments could benefit from an enterprise app, and create apps which are easily replicable for the most common use cases
  • Consider portal apps as a centralised solution to hold multiple company apps
  • View examples of what professional service firms are doing with apps, and see what you can adopt in your own company
  • Build apps that are both native to iOS and Android and build apps with primary user devices in mind

You can find out more about the report here (registration required).

 

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