Facebook rolls out Workplace Chat for enterprise users
Facebook has rolled out the business equivalent of the company’s popular consumer Messenger app for Windows and Mac desktop users.
The app for its Workspace enterprise chat tool, namely Workplace Chat, is specifically designed for office use. The chat platform is available as part of the Workplace enterprise social network; which is now used by more than 14,000 organizations.
Until now, Workplace Chat was only accessible via mobile app or through a web browser; Facebook launched its enterprise collaboration platform in October 2016 offering features such as voice and video calling. The beta launch of the desktop client will make it easier for employees who tend have many browser tabs open at once to view notifications. The app also has screen-sharing capabilities.
Workplace is available in two versions: Standard and Premium. The premium version enables corporations adopting it to use their own identity management service for logins, and to monitor the content according to their own policies instead of abiding by Facebook's standard terms and conditions. Premium account users can log into their account only by using a corporate account and individual logins using corporate email addresses.
The Workplace Chat app is compatible with Standard and Premium versions of Workplace and requires a corporate email address to log in. According to Facebook, the app will auto update so beta testers should automatically be provided with the final version.
Raúl Castañón-Martínez, senior analyst at 451 Research, said: “A desktop app will provide a ‘go-to’ workspace for employees. Integration to business communications tools and third-party applications – which Facebook has already started doing – will make it the place where employees get work done, receive notifications and interact with co-workers. This can help Facebook become more relevant as a provider of enterprise software.”
Would you use Facebook's Workplace Chat in your business? Let us know in the comments.
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