Walmart signs up for Facebook Workplace in key win for social giant

Facebook’s enterprise-focused collaboration tool, Workplace, has got another blue-chip client in the form of Walmart, the company has announced.

The social giant has seen more than 14,000 companies sign up to Workplace in the past 10 months. Facebook opened up Workspace to all organisations in October last year.

“Workplace is helping to further accelerate Walmart’s digital transformation as they work to get closer to further understanding and meeting their associate needs,” Julien Codorniou, Facebook’s vice president of Workplace wrote in a blog post. “We’re thrilled to have them on board.”

With 2.3 million ‘associates’, as Walmart puts it, under their employ around the world – the third largest, and the largest in terms of private employers – the move represents Facebook’s biggest win for Workplace by some distance. When the product was opened up, Facebook cited Danone, Starbucks, and Booking.com among its Workplace customers, while this publication had previously reported on how the Financial Times was an early adopter, back when the product was called Facebook at Work.

Among the features Walmart employees are accessing on Workplace include posting pictures of in-store product displays, direct connection between senior execs and shop floor staff through Live, as well as translation capabilities.

In April, Facebook announced it was adding a variety of integration partners for Workplace including Dropbox, Box and Salesforce – nothing worse than having a document which doesn’t work in that format – as well as unveiling a new API for its live video streaming service.

“Long before Workplace existed, people started using Facebook to do work,” said Simon Cross, Facebook product manager at the time of the news. “Here at Facebook, we’ve used Facebook to get work done for years. Using Facebook to collaborate helped us work better, faster and build our culture as we scaled.”

 

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