New collaboration aims to explore VR and AR for engineering and automotive design

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StarVR and Autodesk are coming together for an initiative to provide virtual and augmented reality for automotive design and engineering.

The product, VRED Professional, is optimised for the StarVR One head mounted display, which is also being unveiled this week. The headset offers a professional-grade colour spectrum, custom full RGB AMOLED displays and integrated eye tracking, among other features.

This makes it ‘ideal for enterprise use’ according to the company, who argues previous technologies until now haven’t been up to the task.

“Virtual reality adds significant value to engineering and design, however to date, the ability to visualise models with enough realism to be used for virtual prototyping, design review, and change management systems, has been lacking,” said Emmanuel Marquez, CTO at StarVR. “With the launch of VRED Professional optimised for StarVR One, this significant constraint to innovation has now been lifted.

“We are proud to collaborate with Autodesk, a pioneer in the design and engineering visualisation space to unleash an unparalleled immersive VR experience that promises to play a significant role in defining the next generation of automotive design,” added Marquez.

It is interesting to note this news with recent research in mind. According to a note from Strategy Analytics, if the AR market is to grow at size, then it is the consumer rather than enterprise use cases which need to come through. Put simply, many organisations and users cannot get past the headset.

Smart glasses, on the other hand – or indeed any not-especially-obtrusive display – make much more sense from an enterprise context. According to ABI Research back in February, the energy and utilities sector will comprise 17% of AR glasses shipments globally this year.

In July, the same research firm posited that many leading telecom operators saw VR as a key benefit of 5G technologies going forwards.

Interested in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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