Facebook acquires enterprise messaging platform Redkix

Facebook is acquiring Israel-based messaging company Redkix which will join the former’s Workplace team.

Workplace is a collaborative platform run by Facebook that was made to answer the fast-growing enterprise startup Slack in 2016.

A total of 30,000 businesses have used the product as of October 2017. In May 2018, Slack had said that it has 70,000 paid teams on its platform, and Microsoft Teams had about 200,000 organisations using its platform as of March.

The idea of Workplace was that the companies would be keen on adopting the platform considering most of their employees being familiar with the Facebook interface.

Simultaneously, companies find it challenging to rid themselves of email, despite the purported number of “email-killer” enterprise platforms on the market today.

Redkix cofounders, Qudi and Roy Antebi, recently posted a message on the company’s website that the current app would shut down soon.

Their message read:

“Bringing people closer together is at the core of Facebook. Workplace brings this mission to enterprises to make them more connected and productive. We’re aligned with their vision and excited to work with them to help companies collaborate and get work done.”

Redkix has reportedly raised $17 million in venture capital funding. In August 2017, it rolled out its messaging product out of beta.

The company aimed at designing an interface that could bridge email or within the Redkix app intuitively. For instance, Redkix users could respond to direct messages via email or within the Redkix app.

What are your thoughts on Facebook's latest acquisition for Workplace? Let us know in the comments.


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